Marketing Associate

2 weeks ago

Singapur, Singapore THE ELLY STORE PRIVATE LIMITED Full time

Job description We're looking for a creative and driven Marketing Associate to bring our brand to life through engaging content, strategic campaigns, and impactful storytelling. You'll play a key role in planning and conceptualising our marketing strategy, and preparing for the launch of new collections across platforms and retail touchpoints.Key Responsibilities:Content Creation & Social Media Plan, schedule, and execute daily and monthly content calendars across all social media platforms. Conceptualise and create engaging visual content (photos, videos, GIFs, flatlays) tailored for social media. Craft compelling copy for social posts that aligns with our brand voice. Monitor social media activity, including comments and messages, and respond in a timely, brand-appropriate manner. Track and report on social media and content performance; suggest improvements based on insights. Write blog posts or design homepage banners to support marketing campaigns. Campaigns & Brand Collaborations Develop and execute marketing strategies for new product launches and seasonal campaigns. Identify potential brand ambassadors or collaborators, proposing creative angles for partnerships. Manage communications with brand ambassadors and influencers, tracking collaboration deliverables. Support the planning, coordination, and execution of in-store activations, pop-ups, and retail marketing initiatives. Marketing Communications Design and produce marketing collaterals such as digital banners, posters, EDMs, and event materials. Prepare email marketing campaigns (EDMs) with strong visuals and copy. Plan and execute marketing events, pop-ups, and store activations. Contribute creative ideas to improve brand storytelling, marketing strategies, and campaign performance. Conduct competitor research and stay updated on industry trends to help refine marketing activities. Product & Market Knowledge Research new products and learn their features to effectively communicate their benefits across platforms. Stay up-to-date with market trends, consumer behaviour, and competitor strategies. Ideal Candidate Profile Diploma in Marketing, Communications, or a related field. Excellent written and verbal communication skills in English. Highly organised, self-motivated, and able to manage multiple projects independently. Passionate about content creation, brand storytelling, and digital marketing. Experience with social media platforms and scheduling tools. Proficiency in at least one photo, video, or design software (e.g., Adobe Photoshop, Illustrator, InDesign). Basic art direction or graphic design knowledge is a plus. Photography skills are an added advantage.

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