Social Creative Lead

2 weeks ago

Singapur, Singapore Maker Lab Full time

Grounded in a talent‑centric mindset, Maker Lab is a marketing agency designed to build decentralised technology‑led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross‑functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Role Summary Creative Lead for a major tourism brand. You’ll be the visionary for social‑first campaigns, setting artistic direction and mentoring the team.

Requires 12+ years’ experience and a track record of world‑class creative execution, evolving brand voice, and leading pure social concepts. Role Creative Vision & Leadership: Lead all creative brainstorming, concept development, and scripting sessions from ideation to completion, driving bar‑raising content across all social platforms. Creative Recommendations: Proactively recommend social‑first creative insights to the team to help content optimisation by synthesising the information from trends, reports and innovative best practices. Brand Guardianship: Establish and evolve the visual language and tone of voice for the client's social channels, ensuring consistency, innovation, and alignment with the client's strategic objectives.

Quality Control: Personally approve all final creative work before client presentation, ensuring it meets the highest standards of excellence. Strategic Collaboration: Collaborate closely with the Social Strategist to translate strategic insights and foundations into powerful, actionable, and impossible‑to‑ignore creative concepts. Team Development: Provide direct mentorship, constructive feedback, and guidance to all Content Creators, fostering their skills and pushing their creative boundaries. Trend & Innovation: Stay at the global forefront of creative trends, design techniques, and social media formats, proactively infusing the team's work with fresh, forward‑thinking ideas.

Execution Management: Source and manage freelancers, third‑party vendors, and production partners, ensuring timely and high‑quality delivery across all projects. You Minimum 12+ years of experience creating world‑class work for top‑tier brands, preferably with a mix of in‑house and agency creative leadership experience. Proven experience in a senior creative role (e.g., Creative Director, Associate Creative Director, or Senior Creative Lead) managing multiple projects from concept through to completion. Expertise in cross‑channel visual language strategies and execution across digital, social, events, and motion graphics.

Exceptional creative and conceptual thinking; you are a multi‑faced creative leader not tied to specific formats, able to execute and guide design across all mediums (e.g., Adobe Creative Suite, interactive media). A sharp‑eyed, detail‑oriented creative ambassador with a strong sense of layout, colour, composition, and type. Ability and prior experience in social media content creation, e.g. shooting, editing and filming content is advantageous. Demonstrated experience providing mentorship and actionable creative feedback to develop team skills.

Exceptional verbal and written English communication and presentation skills. Contract type: 2 years fixed term contract #J-18808-Ljbffr

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