Strategist (Culture & Innovation)

This Culture & Innovation Strategist role is designed for someone who thrives at the intersection of insight, storytelling, culture, and innovation. You'll lead the delivery of the Culture & Innovation Hub promise – to be the platform for thought leadership, the exploration of future-of-work, and R&D - and ensure its outputs fuel brand awareness, deepen client relationships, and open commercial opportunities.

As the APAC Culture & Innovation Hub Manager, you will coordinate and deliver the Hub's activity, ensuring its outputs are practical, impactful, and visible. This is a hybrid role across brand strategy, marketing comms, insights, and agency innovation.

• Own the day-to-day execution of the Hub's agenda – turning strategic ideas into tangible, usable assets.
• Manage multiple projects simultaneously, from insights and content development to internal alignment and rollout.
• Work closely with the APAC GM and leadership to ensure the Hub drives both internal visibility and external impact.
• Insight Generation & Thought Leadership
• Research and curate trends in culture, creativity, technology, and the future of work – across APAC and globally.
• Lead the creation of insight reports, toolkits, and market-facing thought pieces that position Mash as a forward-thinking partner.
• Shape Mash team QBR narratives by translating trends and performance data into actionable client recommendations.
• Brand Comms & Content Strategy
• Build and manage a strategic content calendar across LinkedIn, CRM, and Mash-owned channels.
• Repurpose QBRs, internal wins, and client milestones into high-impact case studies, social posts, and email comms.
• Own our external social media strategy, amplifying Mash's presence and elevating our brand voice.
• Client Impact & Commercial Growth
• Use Hub insights to deepen relationships with clients, identifying opportunities to co-create, evolve briefs, or test new ways of working.
• Package Hub outputs (e.g. reports, sprints, tools) into assets that drive commercial conversations and pipeline momentum.
• Collaborate with account teams to ensure insights don't just inspire—they lead to action.
• You

• 8+ years in brand strategy, marketing communications, or innovation – ideally within a creative agency or in-house team.
• Strategic thinker with strong writing and storytelling skills; comfortable shaping decks, posts, and reports.
• Social media-savvy, especially on LinkedIn; understands how to drive engagement and thought leadership visibility.
• Highly organised project manager; thrives on moving from idea to delivery across multiple workstreams.
• Curious, culturally switched-on, and passionate about where work is headed next.
• Familiarity with influencer marketing platforms (e.g. CreatorIQ, Traackr) or community-led brand models.

Please note Due to the high volume of applications, we unfortunately can't get back to every one of you, and only successful applicants will be contacted. When you share your details with us, we consider this as consent for us to use your data during the application process. We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos. Only those eligible to work in Singapore without a work permit will be considered; unfortunately, we're not in a position to sponsor a work visa at this stage.

• Mid-Senior level

• Full-time

• Marketing and Advertising

• Business Consulting and Services, Technology, Information and Media, and Marketing Services

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