
Product Marketing Executive
4 weeks ago
- Location: Alexandra
- Monday - Friday: 8.30AM - 5.30PM
Our client provides advanced technology solutions in electronics and IT equipment, supporting businesses with reliable products, technical services, and customer-focused innovations.
Key Responsibilities- Assist in developing and executing marketing plans for the Consumer Electronics (Home Appliances) business unit to achieve business objectives.
- Coordinate and oversee advertising and promotional activities, including ATL/BTL campaigns, in-store marketing collaterals, price adjustments, and new product launches.
- Conduct market research and analysis to identify consumer trends, competitive landscape, and growth opportunities.
- Perform regular store visits to assess product visibility, monitor competitor activities, and build insights from retail partners.
- Track and evaluate trade promotions' effectiveness, analyze ROI, and recommend improvements for future campaigns.
- Collaborate with creative and digital agencies to manage content updates for websites, social media, in-store visual merchandising, retail renovations, and ad-hoc projects.
- Prepare timely reports and presentations to support management decisions.
- Provide support on other ad-hoc marketing initiatives as assigned.
- Minimum 2 years of relevant experience, preferably in the consumer electronics or home appliances industry.
- Diploma or higher qualification in Marketing or related discipline.
- Proficiency in Microsoft Office applications.
- Strong communication skills, with the ability to liaise effectively with Chinese-speaking counterparts.
- Resourceful, meticulous, and able to multitask effectively.
- Strong problem-solving ability, results-driven mindset, and positive working attitude.
- Passionate about marketing, eager to learn, and committed to meeting deadlines.
HOW TO APPLY:
Interested applicants, please click on "Apply Now".
We regret only shortlisted candidates will be notified.
Stafflink Services Pte Ltd
EA Licence No.: 04C4294
EA Personnel: Chua Xue Min (Joesefyn)
EA Personnel Reg. No.: R
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