Marketing Operations Executive

About us

Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities. At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. To learn more about our purpose and our renowned portfolio of global brands, click here.

Reporting to the Head of Marketing – SEA & NA, the Marketing Operations Executive will primarily support the Penfolds Marketing team across SEA & NA (75% time allocation), while also providing operational assistance to the Global Marketing Director (25% time allocation) for Global Sales (SEA & NA, ANZ & EMEA) and Global Travel initiatives. The Marketing Operations Executive plays a pivotal role in supporting the seamless execution of marketing initiatives across Penfolds’ regional and global markets. This role is responsible for managing operational processes, coordinating with cross-functional teams and ensuring marketing activities are delivered with precision, efficiency and strategic alignment.

• Marketing Data & Reporting: Maintain and update the regional marketing calendar and project tracker, ensuring visibility and alignment across teams.
• Support with the preparation of monthly A&P reports, including data consolidation, analysis and insights generation to inform strategic decisions.
• Assist in the development of ad hoc marketing reports, providing timely and accurate data to support A&P performance tracking and stakeholder presentations.
• Maintenance and general housekeeping of shared drive: Reports, presentations and all other related documents.
• Budget & Vendor Process Management: Manage the end-to-end purchase order process, including raising POs, tracking approvals and ensuring timely vendor invoicing; ensure compliance with internal finance and procurement policies, maintaining accurate records and documentation; liaise with external vendors and agency partners to facilitate contract approvals, scope of work documentation and budget alignment.
• Brand and PR Events Support: Provide operational support for brand and PR events, including venue coordination, logistics planning, sample management and preparation of event materials; collaborate with cross-functional teams to ensure smooth operational rollouts, managing timelines, deliverables and stakeholder communications.
• Trade Marketing Support: New Product Development; coordinate demand forecasts for new products using historical data, market trends and input from sales team; collaborate with Global NPD team and Regional Demand Planning leads to ensure alignment with forecasted demand; assist in planning and executing product launch; monitor post-launch performance and provide insights for continuous improvement; Measurement and Evaluation—gatekeeper for Regional Trade Marketing Activation Tracker and integration with planning dashboards; provide insights on activation performance and ROI where applicable.
• GWP and POSM Deployment: Coordinate the delivery and distribution of GWP and POSM assets, monitor inventory levels and liaise with Senior Customer Marketing Manager to ensure materials are deployed effectively and aligned with campaign timelines.
• Team Operations Support: Provide ad hoc support for marketing projects and coordination tasks; assist in organizing team planning sessions and follow-up actions; contribute to team efficiency by identifying opportunities to streamline processes and improve operational workflows.

• Bachelor’s degree with emphasis on marketing and business.
• 5+ years of experience in marketing operations and branding support, preferably in Luxury or FMCG.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook); experience with Power BI, JDE or similar systems is a plus.
• Excellent attention to detail and ability to manage multiple priorities.
• Strong interpersonal and communication skills.
• Results-oriented, strategic thinker and problem-solver; exceptional project management, planning and organizational skills; strong work ethic and ability to persuade and influence stakeholders; aptitude to work autonomously and self-regulate workflow and approvals.

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Enjoy the world’s most desirable wines through our generous employee product allowance.
• You’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose