Digital Marketing Strategist

3 days ago

Singapore Moojing Market Intelligence - 魔镜洞察 Full time

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  • Moojing Market Intelligence is an AI-empowered retail data insights provider, covering more than 100 million local and international brands each month.
  • In near real-time we track the market dynamics that influence a consumer's online intent to purchase through social listening, versus their actual buying behaviour through what they purchase on various Ecommerce platforms and the reviews they give after they've made a purchase.
  • This anonymised iterative feedback helps brands assess their priorities for NPD, online marketing and product allocation.
  • We utilise machine learning and proprietary AI algorithms to marry an incredible volume of data each month. Established in 2010 and now with a team of 140+ members, our company operates across multiple locations, including Beijing and Hong Kong.

As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.

Roles and Responsibilities

  • Design content marketing strategies and set short-term goals.
  • Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
  • Experience working with a sales team in both Sales Enablement and Account-Based Approach.
  • Knowledge of Demand Generation tactics and Lead Conversion principles.
  • Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
  • Ability to create value propositions that communicate clearly to targeted audiences.
  • Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
  • Accomplished at leveraging full value from marketing automation processes and tools.

Requirements

  • BSc degree in Marketing or relevant field.
  • 6+ years of hands-on marketing experience in a B2B role.
  • Excellent understanding of B2B marketing.
  • Demonstrated ability to manage the budgeting process and use of analytical skills.
  • Proven track record in delivering marketing campaigns that drive sales growth.
  • Ability to remotely create and manage marketing strategies.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries
  • Software Development, IT System Custom Software Development, and Business Consulting and Services

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