
Events and Marketing Executive
1 day ago
Overview
Events and Marketing Executive (Fun Environment)
Responsibilities- Plan, organize, and execute in-person and virtual events such as career talks, and workshops.
- Coordinate logistics, venue setup, and equipment for physical events.
- Oversee event registrations, attendance tracking, and post-event follow-up.
- Collaborate with speakers, trainers, and external vendors for seamless execution.
- Develop and execute multi-channel digital marketing campaigns to drive brand awareness, engagement, and lead generation.
- Manage social media platforms (Facebook, Instagram, LinkedIn, TikTok and XiaoHongShu) by creating and scheduling content.
- Monitor and report on campaign performance using analytics tools, identifying opportunities for optimization.
- Conceptualize, create, and edit engaging marketing collateral, including graphics, presentations, and videos.
- Film and produce high-quality video content for marketing and training purposes.
- Maintain and update content repositories to ensure consistency across platforms.
- Drive lead generation initiatives through targeted campaigns, email marketing, and paid advertising.
- Analyze data to identify trends and refine strategies to improve conversion rates.
- Collaborate with sales and recruitment teams to align lead generation efforts with organizational goals.
- Ensure smooth setup and operation of webinars, including managing technical platforms (Zoom, Teams, etc.).
- Maintain an organized events calendar and marketing schedule.
- Track budgets and ensure cost-effective execution of marketing initiatives.
- Diploma or degree in Marketing, Communications, or a related field.
- 2-3 years of experience in events coordination, digital marketing, or related roles.
- Proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads Manager) and analytics platforms (e.g., Google Analytics).
- Strong creative and analytical skills, with a keen eye for detail.
- Excellent organizational and project management skills.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Strong communication and interpersonal skills, with a collaborative mindset.
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