Product Marketing Executive

3 weeks ago

Singapur, Singapore Samsung Southeast Asia & Oceania Full time

Overview

Product Marketing Executive (2 years Contract) responsible for owning the entire product lifecycle within the TV/AV division, including market analysis, product planning, positioning, go-to-market strategy, and sales promotions and sustenance. This role collaborates closely with sales and trade marketing teams to drive category growth and maintain Samsung’s leadership in the television market.

Role And Responsibilities
  • Product Ownership: Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, and contributing to key KPIs for the assigned TV category.
  • Market Intelligence: Analyze consumer trends and competitor landscape; conduct regular benchmarking to inform winning product strategies with senior PM.
  • Launch Management: Lead product launches with accountability for timelines, positioning, pricing, and go-to-market plans.
  • Sell-out & Promotion Management: Monitor sales performance and implement programs to sustain sales and market share; evaluate program effectiveness.
  • Cross-Functional Collaboration: Partner with sales, trade marketing, and marketing communications to execute promotional strategies and campaigns.
  • Online Drive: Collaborate with online teams to build campaigns and improvement plans to achieve online sales targets.
  • Demand Planning & SCM KPIs: Work with SCM to ensure accurate sell-in/out forecasts, healthy channel WOS, and manage aging inventory.
  • Business Health: Support senior PM to maintain overall category health.
  • Ad Hoc duties and reporting as required.
Skills And Qualifications
  • Minimum Bachelor’s degree, preferably in Business Management or Marketing
  • 1-2 years of experience in marketing/product management in consumer electronics or fast-moving industries is advantageous
  • Excellent communication and presentation skills
  • Proficiency in Excel and PowerPoint
  • Commercial acumen, analytical mindset, and a passion for technology and innovation
  • Strong business planning, project management, and execution skills
  • Good communication, presentation, and interpersonal skills
  • Adaptability in a fast-paced environment
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • General Business, Marketing, and Product Management
Industries
  • Appliances, Electrical, and Electronics Manufacturing; Computers and Electronics Manufacturing
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