Marketing Lead

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X-PHY is an industry leader in cybersecurity technology, delivering cutting-edge solutions that proactively protect businesses from evolving cyber threats. As we continue to expand, we are seeking a Marketing Lead to champion our brand and drive strategic growth across digital, partner, and product-led channels.

We don't just build products—we build the future. As a cybersecurity technology company, we are redefining industry standards, pushing boundaries, and creating transformative solutions to protect the digital world.

Joining us isn't just about securing a job—it's about embarking on an entrepreneurial journey. Here, you don't just work for the company; you grow with it. We seek visionaries who think beyond the ordinary, strategists who challenge the status quo, and action-takers who execute with intensity and precision. If you're ready to shape the future of cybersecurity, we want you on our team.

• Strategize & Execute Marketing Plans: Develop and lead end-to-end GTM strategies aligned with pipeline and revenue goals. Own ICP segmentation, ABM campaigns, and high-impact content strategies to drive demand.
• Campaigns & Growth Hacking: Launch data-driven, high-leverage campaigns across digital, product-led, and partner-driven channels. Prioritize ROI-positive activities and avoid "busy work"—make 5% effort deliver 100% results.
• Partner & Community Growth: Manage partner enablement through tools like PartnerStack and Partnerhub. Cultivate community platforms like Circle and Slack to engage users and advocates.
• Web, Automation & Content: Design and manage marketing assets via Webflow, Notion, Bubble, or Softr. Automate workflows using HubSpot, ActiveCampaign, and Zapier. Leverage AI tools to generate performance content at scale.
• Cross-Functional Collaboration: Collaborate with Product, Sales, and Leadership teams to align value propositions with customer needs. Package cybersecurity solutions for market fit (e.g., subscription bundles, pre-install models).
• Build, Lead & Mentor: Lead a small marketing team, freelancers, and agencies while growing internal capabilities. Provide mentorship and develop foundational marketing systems from scratch. Strong communication skills for pitching, writing, and presenting ideas.

• Modern Marketing Stack Fluency
• Growth & Outcome-Oriented Mindset: Proven ability to deliver exponential growth using lean resources.
• KPI-focused with strong analytical and decision-making skills.
• Ability to prioritize high-leverage activities and avoid "busy work."
• You are fluent in the tools that drive modern, scalable marketing and use them hands-on to automate, build, and accelerate impact:
  • AI tools: ChatGPT, Jasper, Midjourney, Surfer SEO
  • Marketing automation: HubSpot, ActiveCampaign, Zapier
  • No-code builders: Webflow, Bubble, Notion, Softr
  • CRM & attribution tools: Salesforce, Pipedrive, Segment
  • Partner/community platforms: PartnerStack, Partnerhub, Circle, Slack
    • Strategic & Operational Capability: Strong grasp of GTM strategy, ICP development, ABM, and partner marketing. Experience launching partner portals and scalable outreach programs.
      • Business Acumen: Understands the connection between marketing, sales pipeline, and revenue. Commercial mindset with ability to productize and position complex tech offerings.
        • Resourceful & Hands-On: Self-starter who can create campaigns, content, and events with minimal support. Expert at identifying off-the-shelf solutions or outsourcing smartly.
          • Leadership & Communication: Experience building marketing teams or functions from zero to one. Strong communicator and storyteller—capable of presenting strategy to stakeholders.
          What You'll Get
          • A front-row seat to a high-growth cybersecurity scale-up.
          • Autonomy to shape the marketing function and make a real impact.
          • Cross-functional exposure with leadership, product, and sales.
          • Competitive salary, performance bonuses, and long-term growth opportunities.
          Benefits
          • Performance Bonus: Our company recognizes and rewards high performance with competitive bonuses tied to your results.
          • Restricted Stock Units (RSUs): We issue RSUs to contributors, offering you a stake in the company's success and aligning your interests with our long-term growth.
          • Collaborative Work Environment: Join a team that values innovation, collaboration, and continuous improvement.
          Seniority level
          • Mid-Senior level
          Employment type
          • Full-time
          Job function
          • Other
          Industries
          • IT Services and IT Consulting

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