Content Strategist, Singapore

Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet's largest sources of information. For more information, visit redditinc.com.

You will provide services to ignite organic engagement and cultivate the success of diverse local Reddit communities. As part of the services provided, you will curate and craft content, drive discussions, and ensure that trending and valuable content is represented on the platform within your market (primarily Thailand and Singapore) .

Key Responsibilities:

• Create tailored local content strategy, identifying target subreddits, engagement tactics, and community dynamics.
• Curate and create compelling content, adapting it for diverse communities while maintaining authenticity.
• Engage with local Reddit communities, strategically seeding content to drive organic growth and meaningful interactions.
• Stay informed about trending topics, discussions, and emerging trends within your market and ensure they are well-represented on the platform.
• Analyze the performance of content efforts. Provide data-driven insights and recommendations to optimize strategies for greater impact.

What We Expect From You:

• Reddit user and active contributor.
• Expertise crafting content that resonates with diverse Reddit communities across text, image and video.
• Deep understanding of Reddit's platform, subreddit dynamics, and community engagement.
• Deep understanding of local trends and culture in your market.

Bonus Points:

• Experience with social media or as a successful content creator/curator on TikTok/YouTube/Instagram/Twitter.
• Experience as a moderator/community owner on Reddit.

In select roles and locations, the interviews will be recorded, and transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.