Head of Integrated Marketing

Overview

About Us

VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 360 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instruments, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

Your Role in VT Markets

We are seeking an experienced and results-driven Head of Integrated Marketing & Promotions to lead the planning, execution, and optimization of multi-channel marketing campaigns and promotional strategies across our global brokerage brand. This role is responsible for unifying brand, acquisition, product, and retention marketing into cohesive, high-impact campaigns that drive measurable business outcomes — including user acquisition, activation, engagement, and lifetime value. You will be reporting to the Global Marketing Lead and oversee the development and governance of trader promotions across regions, ensuring alignment with commercial goals and compliance requirements.

Your responsibilities will include

• Integrated Marketing Strategy: Develop and execute an integrated marketing strategy that aligns with product launches, trading calendar, promotions, and growth objectives. Oversee campaign development from concept to post-launch analysis across key stages of the client lifecycle. Collaborate closely with product, CRM, content, paid media, and community teams to ensure message consistency and channel alignment.
• Promotions Planning & Management: Own the end-to-end strategy and execution of global and local trader promotions (e.g., deposit bonuses, trading competitions, cashback, loyalty programs). Define promotion frameworks, incentive logic, segmentation, eligibility rules, and mechanics. Ensure all promotions are on-brand, engaging, legally compliant, and operationally sound.
• Campaign Orchestration: Lead cross-functional campaign planning with internal stakeholders and external agencies or partners. Manage omnichannel campaign execution across web, app, email, push, paid media, affiliates, social, and communities. Optimize marketing mix by market, segment, and objective (e.g., lead generation, FTDs, reactivation).
• Regional & Market Adaptation: Guide local marketing teams or agencies to adapt campaigns and promotions to regional preferences, regulatory environments, and user behavior. Oversee localization of marketing materials, promo communications, and campaign timing.
• Performance Monitoring & Optimization: Define success KPIs and build real-time dashboards to monitor campaign and promotion performance (e.g., CTR, CVR, FTDs, ROI). Continuously analyze performance data to inform future planning and improve cost efficiency and conversion rates. Work with BI and analytics teams to identify growth opportunities. Lead and mentor a team of integrated marketers, promotion managers, and creative partners. Foster collaboration across departments and maintain high operational standards across markets. Act as a bridge between commercial objectives and marketing execution.

• Overall User Acquisition (UA) Growth: Percentage increase in new funded accounts (FTDs) from integrated campaigns.
• Improve Client Activation Rate: In the percentage of new sign-ups that become active traders.
• Increase Customer Lifetime Value (CLTV): Measurable growth in the average revenue generated per customer.
• Cross-Channel ROI: Positive and optimized return on investment across the integrated marketing mix.
• Growth in active participation and tier progression within loyalty initiatives.

Qualification & Experience:

• Bachelor’s or Master’s degree in Marketing/Business or a related field.
• At least 8 years of experience in marketing, with at least 4 years in a senior, cross-functional leadership role.
• Proven experience in financial services, trading, fintech, or a high-velocity digital business.
• Track record of running large-scale, cross-channel campaigns and high-impact promotions.
• Experience working in regulated industries with familiarity in compliance workflows.

Technical & Functional Skills:

• Analytical mindset with fluency in campaign metrics, A/B testing, and user segmentation.

Soft Skills:

• Excellent communication, stakeholder management, and project management skills.
• Strong understanding of trading products (Forex, CFDs, crypto, indices) and trader psychology.

Nice to Have:

• Experience with loyalty programs or gamification mechanics.
• Familiarity with global regulatory bodies (e.g., ASIC, FCA, CySEC) in relation to financial promotions.
• Experience using marketing automation tools (e.g., Braze, Salesforce, HubSpot) and campaign dashboards.

As official partners of Newcastle United FC, VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

• Screening interview with our talent acquisition partner
• Interview with your manager
• Interview with the CEO