Copywriter

4 days ago

Singapur, Singapore Moonbow Full time

Role Overview

You’re a wordsmith with range — a conceptual thinker who can write snappy taglines, compelling scripts, and thoughtful manifestos with equal ease. You know how to tell stories that stick, whether it’s for a social campaign, a pitch deck, or the side of a box. You have a strong creative point of view, but you’re also adaptable to brand tone and voice — from witty and playful to rebellious and edgy. If you think in big ideas and craft the details, we want to hear from you.

Key Responsibilities
  • Write engaging, original copy across a wide range of touchpoints: headlines, taglines, body copy, social captions, websites, packaging, presentation decks, and more.
  • Craft brand narratives, tone of voice guidelines, and brand manifestos.
  • Ideate and write names for brands, products, and services.
  • Develop stories, scripts, and creative concepts for brand films, Instagram Reels, and other short-form content.
  • Work closely with designers, art directors, and strategists to concept campaigns and shape brand worlds.
  • Write and edit copy for client presentations and internal decks.
  • Proofread and polish copy for clarity, accuracy, grammar, and tone.
  • Adapt copy styles across a variety of brand voices, from humorous and irreverent to bold and rebellious.
  • Contribute to ideation sessions and help shape campaign thinking from concept to execution.
  • Think big-picture and long-term, with the ability to develop cohesive campaign narratives.
Requirements
  • 4–7+ years of copywriting experience, preferably in creative studios or advertising agencies.
  • A portfolio that demonstrates strong conceptual thinking, versatility in tone, and a flair for storytelling.
  • Proven experience writing for brands across different industries and media.
  • Comfortable working in tandem with creative teams, designers, and strategists.
  • A sharp editorial eye and attention to detail — you proofread as you write.
  • Strong understanding of tone, voice, and narrative structure.
  • Comfortable presenting your work and articulating your thinking to both internal teams and clients.
  • Familiarity with writing for social media and an understanding of digital content formats.
  • Collaborative, curious, and never short on ideas.
Bonus Points
  • Experience naming brands/products at a professional level.
  • Background in scriptwriting, film, or storytelling.
  • Some familiarity with SEO, UX writing, or content strategy.
  • Interest in culture, trends, and what makes people pay attention.
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