E-Commerce Director, Ceremony of Roses

The E-Commerce Director, Ceremony of Roses Asia will lead the strategic expansion of the company across key Asian markets—activating new territories, building partnerships, and defining distribution models that support long-term, scalable growth.

The ideal candidate has proven hands-on experience in driving growth on local eCommerce and social commerce platforms (e.g. TikTok Shop, Shopee, Lazada, Tmall, Line), with deep knowledge of Asian consumer behavior.

A strong network across music, fashion, entertainment, and digital commerce is key to unlocking new opportunities and shaping regional business models for artists and brands.

• Launch localized D2C storefronts for priority artists, with native-language and local-payment capabilities.
• Develop tailored merch assortments including local collaborations and SMUs, and drive digital activations (e.g. sweepstakes, instant product drops).
• Build a quarterly cadence of product drops to retain fans and drive repeat revenue.
• Establish and oversee a regional multistore strategy with a focus on China, India, and Southeast Asia—leading fulfillment across vendors, production, warehousing, logistics, and customer service.
• Open and manage 15+ Asia-based D2C artist stores per fiscal year.
• Identify brand partnerships and experiential activations that amplify merch campaigns and drive new revenue.

• Lead market-specific strategies and manage storefronts on key local platforms:
• Tmall (China)
• Shopee (Indonesia)
• TikTok Shop (regional)
• Localize merchandising, marketing, and engagement to drive conversion, retention, and repeat purchase.
• Partner with platform teams on co-branded campaigns, listing optimization, and premium customer experiences.
• Align eCommerce strategies with broader marketing and distribution plans.
• Develop new business models (e.g. licensing, JVs, direct artist/brand partnerships) across Southeast Asia, Japan, and Korea.
• Build governance and frameworks to ensure long-term growth and cross-functional alignment.

• Commercially minded, with a strong grasp of both strategy and execution.
• Independent, hands-on, and comfortable working in a fast-paced, high-growth environment.
• Willing to dive into all aspects of the business—including administrative tasks such as artist settlements (with Finance), third-party POs and payments, inventory management, and vendor coordination.
• Experienced with leading regional eCommerce/social commerce platforms (e.g. TikTok Shop, Shopee, Lazada, Tmall, Line).
• Skilled in local D2C and fan engagement strategies tailored for Asian audiences.
• Proven track record launching new markets and scaling sustainable operations.
• Collaborative, with experience aligning internal and external stakeholders across music, fashion, and tech.
• Passionate about youth culture and the intersection of music and commerce.

• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• Annual leave, medical leave and medical insurance.

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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