Senior Digital Marketing Specialist

10 hours ago

singapore IVI MEDICAL CLINIC PTE. LTD. Full-time

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Job Description:

1. Take ownership to:

2. Actively conceptualise and execute creative, high-converting marketing campaigns to drive:

3. Develop strong campaign hooks, offers, and messaging angles, such as:

4. Initiate and execute:

5. Drive retention and reactivation strategies, including:

6. Continuously monitor competitors and market trends to propose new growth ideas

7. Lead Generation & Funnel Optimisation

Support and optimise full marketing funnel: Awareness -> Lead -> Booking -> Show-Up -> Repeat
Identify drop-off points and implement strategies to improve conversion rates and show-up rates
Work closely with clinic/frontline teams to improve lead handling and appointment conversion
Drive initiatives to increase Cost per Appointment Booked (CPAB) efficiency

Job Requirement:

2–5 years of hands-on experience in digital / performance marketing
Proven track record in lead generation, conversion optimisation, and campaign scaling
Experience in aesthetic, beauty, healthcare, or medispa industry is highly preferred