Channel Manager
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To drive Viomi’s channel sales growth by developing new business, strengthening channel-partner relationships, improving sell-through and sell-out performance, and identifying solution-selling opportunities across consumer and project channels. The role is customer- and end-user-facing and works closely with KWH management, Viomi’s Go‑to‑Market(GTM) and Brand Communications teams, channel partners, and After‑Sales.
Key Responsibilities 1. Channel Sales, Business Development & Account Management- Develop and execute channel sales activities to grow Viomi’s sell-through and sell-out performance.
- Identify, prospect and onboard new customers and channel partners through networking, referrals, outbound calls and other appropriate business‑development activities.
- Manage key Tier 1 accounts and support regular ordering, stock availability and product distribution to Tier 2customers and end users.
- Build strong customer relationships, understand business needs and identify opportunities to expand distribution and sales.
- Develop tailored product and solution proposals for specialised and project channels, including Build-To-Order (BTO) developments, property developers, elderly‑care homes, infant‑care centres, restaurants and other relevant sectors.
- Plan and deliver regular product, product-technology and selling-skills training for channel-partner sales teams and KWH’s direct sales teams.
- Work with Viomi’s GTM team to develop relevant training materials, product knowledge resources and sales tools.
- Improve partner sales teams’ product confidence, selling effectiveness and ability to communicate Viomi’s value proposition.
- Monitor training participation, sales outcomes and return on investment (ROI), and recommend improvements to training programmes.
- Support partner presentations, pitching sessions, roadshows and events to ensure Viomi’s brand story, product range and technologies are presented effectively.
- Adapt Viomi’s corporate introduction, brand narrative and product presentations to suit each partner, audience and event.
- Coordinate with Viomi’s Brand Communications and GTM teams on content, promotional materials, product demonstrations and brand visibility.
- Evaluate event performance, lead generation, sales conversion and brand visibility, and report on ROI and opportunities for improvement.
- Profile existing and potential channel partners and identify priority customer segments and new verticals for market development.
- Develop and implement channel plans, including the GAME Plan and partner-classification framework.
- Review channel-partner performance and profitability, and identify opportunities to improve commercial returns and resource allocation.
- Use sales and channel-performance information to support business planning, partner prioritisation and growth initiatives.
- Organise and lead weekly channel sales meetings to review performance, business-development progress, priorities and outstanding issues.
- Track new-customer acquisition activities and follow up on the business-development pipeline, opportunities and agreed actions.
- Implement and manage the PSI(Purchases, Sales and Inventory) programme to support visibility of demand,sales and stock levels.
- Consolidate operational challenges and feedback from channel operations and partner sales teams.
- Coordinate with KWH management and the relevant Viomi teams to resolve issues, assign action owners and monitor follow-through.
- Act as a coordination point between channel partners, customers and the After-Sales team for product-related enquiries and service issues.
- Ensure installation requirements, filter-replacement and maintenance needs, and customer product queries are communicated promptly to the After-Sales team.
- Follow up on outstanding product or service issues and facilitate timely resolution with the relevant teams.
- Communicate recurring customer feedback and product issues to relevant stakeholders to support service improvements and a better customer experience.
This position is suited to a commercially minded, proactive and relationship-oriented professional who enjoys developing business opportunities, working directly with customers and channel partners, and turning sales plans into measurable results.
- Candidates with experience in channel sales, business development, account management, trade market