Growth Marketing Lead

Impact you’ll have as a Growth Marketing Manager We’re looking for a Growth Marketing Manager to join our team in Singapore You will play a pivotal part in driving net new revenue growth in APAC by generating sales opportunities from owned and partner marketing campaigns which build a healthy net pipeline. What you’ll be doing Develop and execute client‑focused go‑to‑market programs that build a strong pipeline. Develop effective targeting, messaging and positioning. Manage the discretionary marketing budget for APAC and generate positive ROI from marketing campaigns. Trace the performance of marketing campaigns against pre‑agreed KPIs. Understand challenges and requirements of target audience to maximise impact from targeted campaigns. Agree sales opportunity targets from marketing campaigns with sales leadership in order to achieve the required sales pipeline coverage to hit revenue targets. What you’ll bring Proven experience in developing and executing B2B marketing strategies aligned to regional sales targets in the payments, FinTech or financial services sector. Deep understanding of demand generation tactics and pipeline acceleration strategies, including multi‑channel campaign development (e.g. email, digital, events, ABM and webinars). Deep knowledge of the APAC market, including regional trends, buyer behaviour and compliance considerations. Strong ability to design and implement upsell and cross‑sell campaigns to expand existing customer relationships. Demonstrated success in driving revenue growth and building a healthy net‑new and expansion pipeline through marketing‑generated leads. Experience working closely with regional sales teams and partner channels to align marketing efforts with revenue objectives. Strong familiarity with lead qualification, funnel metrics and ROI tracking. Proficient in using Salesforce and ideally Pardot to execute campaigns and measure success. Where you’ll work Our working model varies depending on the specific role and team requirements. We strive to provide flexibility whilst ensuring that each position is best supported for optimal collaboration and performance. This Growth Marketing Manager position requires you to be in the Singapore office two days per week. About Thredd Thredd is the trusted next‑gen payments partner for innovators looking to modernise their payments offering. Certified by Mastercard, Visa and Diners & Discover, we process billions of debit, prepaid, and credit transactions annually, supporting consumer and corporate fintechs, digital banks, and embedded finance providers across the globe. Our unique offering is our client‑centric approach, combining hands‑on support with modern, reliable, and scalable technology. Since 2007, Thredd has enabled market leaders through our highly reliable, secure, and scalable platform and supported many of our client’s growth journeys – from early‑stage startup through to globally recognized unicorns, including Monzo, Revolut, and Starling. Diversity and Inclusion We welcome applications from people of all backgrounds, experiences and identities. If you require any adjustments during the recruitment process, please let us know and we would be happy to support you. Our Values Own it and deliver – Taking responsibility for your own performance and being successful in your own role. Collaborate purposefully – Building trusted relationships with colleagues, supporting activities and being successful together. Think differently – Asking questions to check understanding and sharing your ideas to support continuous improvement. Act courageously – Stepping out of your comfort zone and embracing change to help you learn and grow. #J-18808-Ljbffr