Online Engagement

1 week ago

Singapur, Singapore UNICO DISTRIBUTION SERVICES PTE LTD Full time

Purpose of the RoleThis role drives the company's digital presence through performance-driven campaigns and engaging live-stream sessions. He/She will not only strategize and execute digital marketing activities but also host or manage product live streams to connect directly with consumers and boost sales.Job Descriptions Digital Marketing • Plan and execute digital marketing strategies across social media, search, and e-commerce platforms to drive brand awareness and sales• Plan, manage, and optimize paid ads (Meta, TikTok, Google, Shopee, Lazada, etc.) according to schedule and budget.• Develop creative and engaging content (visuals, copy, short-form videos) tailored to different platforms• Maintain assigned brands' website• Monitor analytics and provide insights to improve ROI, awareness, and engagement• Conduct internal and external sensory tests for assigned brands• Perform any marketing-related tasks assignedLive Streaming Host regular livestream sessions on TikTok and other social media platforms to showcase and sell our products. Engage audience in real time, answer questions and encourage purchase. Monitor and respond to comments and questions during live streams, build rapport with viewers, and address their concerns. Track, monitor, and understand Livestream's performance through insights and analytics. Collaborate with the marketing team to create and execute content strategies, promotional events, and product launches. Brand & Community Engagement • Manage online community interactions and ensure consistent brand voice.• Collaborate with influencers/KOLs for digital campaigns and joint live sessions.• Stay updated on live commerce and digital trends to keep the brand relevant and competitive.Job Requirements Strong background in digital marketing Comfortable being in front of camera and managing KOLs/talents. Confident, engaging personality with strong communication skills. Creative mindset with ability to produce and edit social media content. Familiarity with analytics tools (Meta Ads Manager, TikTok Ads, Google Analytics) • Familiar with the technical aspects of live streaming platforms and equipment and troubleshoot technical issues during live streams Presentable image with outgoing, engaging and charismatic traits. Ability to work independently and as part of a team Required language(s): English and Mandarin Willing to work in Tuas

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