Marketing, PR

2 weeks ago


Singapur, Singapore La Royale Full time

La Royale Group is a diversified holding company with ventures across gaming technology fintech marketing and real estate. The Group traces its origins to 2014 and has since evolved into a portfolio of innovative businesses united by a shared vision of reimagining digital engagement. Our goal is to set the global standard for thoughtful innovation. At La Royale Group we dont just investwe build. About the Role We are looking for a Marketing PR & Communications Manager who can build strengthen and amplify our brand presence across the Group and its business units. This role will lead the planning and execution of brand strategy public relations marketing campaigns internal & external communications and digital engagement for La Royale Group. This role blends strategic thinking with hands-on execution ideal for a driven marketer who thrives in a dynamic multi-industry environment. Key Responsibilities Group & Business Unit Marketing Strategy & Execution Develop and manage marketing plans for Group-wide initiatives and individual business units maintaining a consolidated marketing calendar to drive cross-entity alignment content sharing and coordinated visibility Act as the primary marketing lead for entities without internal teams and collaborate with existing marketing managers across business units to align strategies share content and ensure consistent brand representation across the Group. Lead campaign ideation execution and performance tracking across digital and offline channels. Oversee marketing asset development (content visuals collaterals presentations) Manage marketing budgets and ensure ROI-driven decision making Corporate Brand Management Maintain and strengthen brand identity positioning and messaging for La Royale Group and individual business units across all touchpoints (digital print events communication - both internal and external) Ensure consistent branding and lead brand storytelling initiatives to enhance reputation credibility and visibility. Provide brand guidance and alignment support to ensure unified representation across all entities. Executive Brand Management (UBO & Group CEO) Develop and execute personal branding strategies for the UBO and Group CEO Manage executive social media presence; including content planning writing engagement and community management. Produce thought-leadership content speaking profiles media narratives and public-facing materials that reinforce visibility across La Royale Group and individual business units Collaborate with internal teams on SEO insights visibility audits and sentiment analysis; translate findings into actionable campaigns. Public Relations Media Engagement & Events Develop and execute PR strategies that strengthen the reputation of La Royale Group and individual business units Prepare and coordinate press releases media kits articles talking points and briefing materials for leadership Identify and secure thought-leadership opportunities editorial features and industry visibility for the Group and business units. Plan and execute corporate networking events product launches investor gatherings and community initiatives ensuring strong brand impact and creating meaningful stakeholder experiences. Digital & Social Media Management Lead strategy planning and content development for LinkedIn Instagram TikTok YouTube and other platforms. Manage and grow the digital presence of both the Group business units and the UBO / Group CEOs personal brand channels Track performance metrics and optimize content for engagement visibility and community building. Oversee website content updates user experience and adherence to brand standards Internal & External Communications Develop communication calendars announcements newsletters intranet content and UBO and / or Group CEO messages Partner with HR and leadership on culture-building and internal engagement initiatives Facilitate structured information flow between entities ensuring that key news and updates are shared Group-wide. Requirements Bachelors Degree in Marketing Communications Public Relations Business or a related field 5 years experience in marketing communications or PR (agency or in-house) Strong writing storytelling and communication skills Proven experience handling PR events and brand-related projects Hands-on ability in content creation digital marketing and social media strategy Excellent project management skillsable to manage multiple timelines and stakeholders Strong sense of aesthetics brand sensitivity and creative judgment Benefits Opportunity to build and shape the brand presence of a growing multi-sector group High autonomy with close collaboration with senior leadership Exposure to diverse projects Competitive salary benefits and performance-based incentives Key Skills Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand #J-18808-Ljbffr



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