Brand Director

1 week ago

Singapur, Singapore AZURE SUMMIT PTE. LTD. Full time

Key Responsibilities

1. Strategic Leadership

  • Define and implement long-term brand and market strategies aligned with global headquarters.
  • Drive annual business planning including market entry strategies, product roadmap, and marketing budgets.
  • Identify emerging opportunities, market trends, and risks in the smartphone industry.

2. Brand & Marketing Management

  • Lead 360° brand building: ATL, BTL, digital, social media, PR, and event activations.
  • Develop localized brand strategies to strengthen consumer engagement and improve brand awareness.
  • Oversee media planning, campaign execution, and performance tracking (ROI, KPIs).

3. Sales & Channel Development

  • Work closely with sales leaders to design retail, e-commerce, and operator partnership strategies.
  • Optimize distribution networks to maximize market coverage and profitability.
  • Support regional channel partners with joint business planning and co-marketing initiatives.

4. Product & Portfolio Strategy

  • Coordinate with HQ product teams to align product launches and feature roadmaps with market demand.
  • Conduct consumer insight research to guide product positioning, pricing, and promotional strategies.
  • Ensure successful end-to-end product launch execution.

5. Leadership & Team Management

  • Build, lead, and mentor a high-performing cross-functional team (marketing, branding, retail, and digital).
  • Foster collaboration with regional offices and global HQ to ensure alignment.
  • Drive a performance-driven culture with clear KPIs and accountability.

6. Stakeholder & External Relations

  • Manage relationships with key partners including retailers, operators, media, and government bodies.
  • Act as the public representative of the brand at major industry events, conferences, and product launches.
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