Head of Regional Marketing

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

Your Role

Do you aspire to redefine the future of payments and rewards across diverse, high-growth APAC markets? As the Head of Regional Marketing for ShopBack Pay, you will architect and scale bold, high-performing marketing strategies that shape consumer decision-making online and offline. This is your chance to deliver transformative impact at regional scale, working closely with visionary leaders, the world’s top brands, and entrepreneurial local teams, while championing innovation in a fast-moving, data-driven environment.

• Set and execute a unified yet locally resonant go-to-market vision for ShopBack Pay, tailored for each market while leveraging cross-country synergies, maximizing scalability, speed-to-market, and brand impact.
• Own end-to-end ShopBack Pay customer funnel across the region to drive user acquisition and retention: lead strategic planning, campaign conception and execution, content and creative development, and project management.
• Forge and cultivate strategic partnerships with leading brands and merchants, co-developing innovative B2C and B2B2C marketing campaigns that deliver quantifiable growth and category leadership.
• Orchestrate memorable omni-channel activations (both online and in physical retail) across offline, digital, in-app and CRM channels to drive awareness, user acquisition, and deep engagement across varied customer segments across various markets.
• Inspire and guide in-country marketing, design, and ops teams to deliver best-in-class in-store experiences; lead POSM strategy, rollout, and continuous optimization to amplify ShopBack’s value proposition at every consumer touchpoint.
• Lead regional marketing budget ownership, optimizing spend allocation and channel mix using robust ROI analysis; champion a performance-driven culture by leveraging real-time campaign analytics and attribution modeling.
• Establish and monitor rigorous campaign measurement frameworks; drive continuous improvement and rapid experimentation by sharing actionable, data-backed insights and best practices regionally.
• Foster an inclusive, collaborative, and high-performance culture, facilitating alignment and communication between local and central functions (commercial, BD, product, creative, CRM, performance marketing, analytics, engineering, and ops).
• Stay constantly ahead of regional and global industry trends, consumer behaviors, and competitor dynamics; proactively recommend and seize new revenue, product, or channel opportunities with agility and foresight.
• Serve as an ambassador for ShopBack, confidently communicating strategies, insights, and results to stakeholders at all levels—internally and externally, across cultures and functions.

• 8+ years of progressive experience in marketing, partnerships with proven regional or global scope in payments, O2O, e-commerce, fintech, or platform-led ecosystems.
• Experience with leadership of multi-country teams and key transformative projects. Natural mentor with the presence and influence to galvanize buy-in across multiple stakeholders and geographies.
• Stellar track record in developing and implementing impactful marketing strategies leading to consistent user growth, increased market share, and top-tier user retention and engagement.
• Expert in making data-driven decisions, with clear campaign measurement, attribution, experimentation, and ability to turn insights into strategies and executional wins.
• Proficient verbal and written communication skills with a strong track record of consumer marketing messaging. Can distill complex ideas for C-suite, inspire external partners, and rally cross-functional teams.
• Deep expertise in both digital and retail activation; comfortable innovating from first principles and deploying hands-on execution in ambiguous or nascent market conditions.
• Entrepreneurial, adaptable, and resilient: flourishes in fast paced environments and enjoys the challenge of building and scaling novel high-impact solutions efficiently.
• Cultural fluency across APAC, with strong judgment and emotional intelligence to navigate and unify diverse markets and teams.
• Willingness to travel (average 2–3 times per quarter or as needed for business deliverables)
• Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Flow Day Thursday (1-day a week, optional to work from home or office)

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference