Associate Marketing Manager- Agent Marketing

Found in: Talent SG C2 - 1 week ago

Singapur, Singapore Study Group Full time

Contract Type:  Full-time, permanent
Location:  Singapore.
This role will be a key member of the Agent Marketing team and contribute to building solutions to achieve student recruitment targets and growth plans.
The role will require autonomous decision-making in partnership with key stakeholders, empowering the role holder to become a crucial asset to the company.
ABOUT THE ROLE Creation, enhancement, distribution, and development of content to promote Study Group products and services. Maintaining brand integrity and strategically positioning the company as a trusted source of knowledge while establishing the company's status as a sector leader. In collaboration with other marketing functions, oversee the launch and promotion of new products and services to education agents/counsellors to meet targets. Working in partnership with other marketing teams to develop a deep understanding of the value proposition, pricing and messaging strategy for Study Group products and brands to be promoted across the market. Leveraging local market and customer insights to ensure the marketing strategy utilises the most effective channels and campaigns to connect and engage with prospective students and create a compelling and engaging customer experience.  Partnership and collaboration with Sales teams to ensure alignment on key field marketing initiatives to drive student recruitment. Develop quality relationships and feedback loops with all stakeholders in the business. Monitor, measure, and report on the performance of marketing campaigns, ensuring budgets are optimised to maximise impact and ROI. Collaborate in the planning, execution and evaluation of in-person events to support company growth targets. Develop and curate high-quality content for various marketing channels, including articles, emails, infographics and videos, demonstrating strong copywriting and design skills. ABOUT YOU Degree level qualification preferably in Marketing with specialisation in communications. Knowledge of marketing automation tools and CRM systems such as Salesforce. Regional languages such as Mandarin are desired. Excellent oral communication has personal credibility and gravitas to be able to operate amongst senior stakeholders both internally and externally.  A marketing and communications professional with a successful track record collaborating in communication projects of high-value products or services with a long sales cycle in a global marketplace Experience working in a multi-channel and matrix organisation An understanding of the international business environment and the challenges of working across multiple territories Knowledge and understanding of the international student marketplace and the challenges within the education sector. ABOUT US

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

ORGANISATIONAL COMPLIANCE

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.
We are proud to be an equal opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely.

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