Platform Analytics

Found in: Talent SG C2 - 1 week ago


Singapur, Singapore FairPrice Group Full time

Job Description

Platform Performance & Insights Specialist

About The Team

The Platform Performance and Insights team is responsible for generating actionable insights from user-behavior & app/digital interaction data across all digital/omni channel touchpoints to support FairPrice Omnichannel CoE and enabling data-driven business decisions.

Platform Performance and Insights team leverages data from multiple sources (Amplitude, Google Analytics, Contentsquare, CDP, BigQuery) to drive in-depth analysis and insights on key topics like user friction points on app-journeys, user engagement drivers, omnichannel/omni-vertical behavioral journeys, app-engagement, screen/platform performance all of which are critical to enhance user/DCC engagement and drive growth & user satisfaction.

About the Role

Gain in-depth understanding of behavioral and transactional data across various sources (Clickstream/GA, CDP/Product Analytics/Segmentation/Cohorts, Transactional data, Customer Data, CRM, A/B Testing data) & tools (Amplitude, Google Analytics, Segment, Bigquery, DataStudio, Contentsquare) Initiate and support App/User analytics efforts - analyze user behavior across App/Web, product & feature interactions on the app, measure effectiveness of various properties (Banners, Widgets, Swimlanes), screens (HomePage, Search, Promo etc), business verticals and analyze user journeys/funnels on the platform Monitor key app performance metrics like Traffic, Conversion, GMV, DAU, Engaged Users, Funnel & Retention metrics across various key dimensions. Generate actionable insights & key opportunities from the same by analyzing key drivers, interpreting trends & proactively performing deep-dive analysis as required Support various teams across Omni CoE on a need-basis on various high-impact initiatives to monitor and measure impact of key Product/Platform/Omni Channel initiatives

Qualifications

Qualifications

2-3 years of relevant work experience in digital analytics/product analytics/user insights roles Strong hands-on expertise in Google Analytics; digital/product analytics tools like Amplitude, MixPanel, Heap, Pendo. Exposure to digital experience tools like Contentsquare/FullStory is a plus. Experience working with & navigating through complex Event/Tag Plans, user journeys, omnichannel data, CDP & data teams is a big plus Strong in custom querying, dashboarding and analysis (SQL, Google BigQuery, reporting & dashboarding tools like DataStudio/Tableau). Quantitative discipline with strong business sense; ability to articulate complex analyses to a wide range of audiences and translating these to actionable business insights Efficient project and stakeholder management skills. Should have demonstrated the ability to work independently; partnering with mid-senior level executives to deliver business impact through data & actionable insights
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