Assistant Director, Digital

4 weeks ago


Singapur, Singapore GovTech Singapore Full time
Part of the Communications & Marketing Department, this Assistant Director would be responsible for leading the digital and social media marketing efforts for IMDA. Working closely with senior management, you will help drive the digital agenda across multiple marketing platforms and initiatives.

Responsibilities:

Manage the digital and social ecosystem and infrastructure to drive continuous performance and optimization from awareness to conversion on-site Develop and implement necessary digital marketing strategies covering content and media, aligned to overall marketing objectives and organisation’s initiatives Manage and develop skillsets of the digital and social marketing team to continually build strategic partnerships and value-add counsel to stakeholders Be the subject matter expert for digital and social to upskill the broader marketing and communications team to a higher standard Identify new digital and social trends and new innovations to optimize marketing efforts Lead content creation for the organization that is relevant and insightful for various target audience groups Manage necessary external media agencies in developing and tracking digital/social marketing campaigns; ensuring optimized performance of each campaign to ensure objectives and budgets are met Propose new/innovative/creative ideas to reach potential target audiences; continually improve overall strategy and tactics to improve performance Review and optimize website performance to ensure positive user experience

Requirements:

10 years of Digital/Social marketing experience within agency or Client-side marketing team Strong leadership and team management skills, familiar with managing across matrix organisations and stakeholders Passionate about and self-driven to discover new digital and social technologies, platforms, tools Well-versed in Adobe Analytics, Google Analytics and various BI tools Familiar with SEO strategies to monitor implementation by third-party agencies Experience in G2B, G2C digital and social marketing preferred but not required

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