Head of Marketing

6 months ago

Singapur, Singapore COURTS SINGAPORE Full time

Job Details

The essential responsibilities include:

Strategize a retail marketing calendar that is in line with the annual business objectives and financial budgets. Plan and be responsible for all main ATL retail campaigns for the company. Analyses performance and results of past marketing strategies and make tactical adjustments to leverage opportunities for increased exposure. Maintains awareness of competitors’ movements and ensure that we stay competitive from field visits online and offline. To gather market intelligence on competitors’ strategies on their products and services. Maintains “ethics in business” policy in regards to all suppliers and to conduct oneself in a professional business-like manner with colleagues and external parties alike. Develops the marketing team and help them to be trained in the competencies necessary to develop and execute our marketing strategies. Prepare marketing budgets and promote certain key categories identified for the business. Work closely with Press, Media, and Agency management to ensure deliverables are met. Conduct campaign analysis and measurement of campaign success and possible efficiencies. Review and Approve press scripts taking into consideration factors such as legal and risk. Create ATL campaigns, develop product introduction programs as well as manage existing product portfolio. Monitor marketing performance and keep abreast of the latest changes and trends in the related field and industry. Provide insights/improvement actions for all digital channels, such as social, website, email marketing, affiliates, SEM and display ads etc. Coordinate with various marketing partners, agencies, and vendors to maximize campaign effectiveness. Explore and recommend creative ways to reach out to the target audience and continuously engage consumers through the digital platforms. Any other duties/projects as assigned

Who We Are Looking For

Formal Education & Certification

Degree in Marketing/Commercial Business, with a minimum of 3 years’ experience in a related field 

Knowledge & Experience

Extensive experience in agency management and creative development Knowledge of the requirements of retail distribution channels Retail background

Personal Attributes

At least 8 to 10 years of experience in a similar marketing management role Able to motivate and lead management staff High level of business ethics and integrity Creative and innovative mindset Good communication skills, with the ability to manage campaigns within strict deadlines Highly numerate with a strong analytical ability Passionate with a vision to manage and drive through change A confident and articulate communicator capable of inspiring strong collaboration in an organization Able to multi-task, possess a keen eye for detail, and excel within tight deadlines and fast pace working environment. High level of initiative and integrity

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