Marketing Automation Consultant
1 month ago
Job Summary
Introduction to the role:
Our client is looking for someone who is able to drive execution and campaign delivery of lifecycle communications.
Responsibilities:
Build, test and deliver lifecycle messages Execute messaging optimization and best practices adoption Run split and multivariate tests to ensure test protocols are administered to minimize bias Coordinate with market strategist in the creation and management of marketing campaign processes to drive video content engagement Create and manage project plans with clearly defined deliverables and resources, coordinate workstreams and dependencies, track and communicate progress and identify obstacles Monitor messaging programs and campaigns and mitigate or flag issues to partners Traffic messages utilizing targeting capabilities while balancing against business goals Drive messaging reporting and run adhoc analysis when requested Ensure all messages conform to GDPR and other legal or compliance requirementsRequirements:
4+ years of experience in marketing executing CRM/Lifecycle channel optimization and insights Deep experience in email, push, sms, in-app messaging channels and platforms Understanding and administration of message experimentation Attention to detail, with an ability to identify issues and implement remedies Proficiency in building HTML emails from assets filed, make message template adjustments and ability to articulate more complex needs to developers Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms Experience of email and mobile channel best practices and agile methodologies and Jira/ConfluenceWe regret to inform that only shortlisted candidates will be notified / contacted.
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