Marketing Manager
4 weeks ago
The Marketing Manager – Northeast & Southeast Asia is responsible for ensuring market relevancy for the region’s products and marketing areas. This role must effectively champion the Virtuoso brand and product portfolio; ensuring that key performance ratios are improved, and margins are optimized. Relevant design and execution are required as it relates to the regional business plan and budget.
This position will be focused on design inputs that tailor product and marketing portfolios to the market to drive optimization and returns for Virtuoso programs. This role plays an important role in ensuring the company’s understanding of the market.
Essential duties and responsibilities include the following. Other duties may be assigned.
Provide input into the business plan and budget. Collaborate with Partner Relations to develop annual product strategies for the market. Create annual marketing plans and opportunity guides that maximize investment with Virtuoso and ROI for the partner. Reviews and recommendations on the relevance and quality of the Virtuoso product range. Collaborate with market team to determine commercial approach for existing partners. Identify potential partners so a strategic approach can be formed collaboratively. Drive communication on marketing and events that promote the region and champion the Virtuoso brand. Analyze non-preferred production reports and propose strategies on how to improve market production. Keep the internal sales team abreast of market needs, competition, news, etc. Provide local market intelligence to partners so they can better understand the agencies in market and ultimately increase engagement and other marketing opportunities. Manage the marketing and product margin in accordance with the business plan and budget. Ensure compliance with the Virtuoso “Playbook” and adherence at all times to the Virtuoso brand guidelines. Delivery of key performance metrics as outlined in the Business plan. Identifying and developing regionally relevant Marketing and Event Products for the region. Delivery of annual Events schedule including venue contracts, sponsorship revenue and participation levels. Delivery of event and marketing revenue through creation of annual marketing budget plans with key regional partners. Identifying partner PD opportunities.Educational and Skills Requirements:
Relevant Tertiary qualification 4+ years of related business experience Work history reflecting leadership skills and proven product management Strong experience in travel industry Understanding of the market Fluency/ability to conduct business in English required as well as fluency in one or more of the following languages: Chinese, Korean, Thai, Japanese Proven track record of success in Virtuoso and luxury industry Expertise and experience in marketing and commercial dealings Experience contributing at a senior level to team performance Communication and leadership capabilities Strong project management skills Excellent presentation skills Interpersonal skills Results orientated Strong quality service attitude and approach Self-motivated Champion of company brandTravel Requirements:
Travel will be required for this role, approximately 35% of time will be spent traveling, meeting with partners, attending events, partner conferences, and team meetings. Travel will be primarily domestic but may include some international.Type/Nature of Contacts:
Internal: This role will support the Northeast & Southeast Asia Regional market with a strong alignment to global marketing and PR. Key job contacts are primarily regional team, Marketing, PR, Product Management, and the Regional General Manager. External: Majority of time spent in market.-
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