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Regional Marketing Data Scientist
6 months ago
Position Summary
•This role sits in the Digital Marketing team and would be reporting to the Data Lead of SEAO region•The job scope includes maintaining 8 markets’ 1st party consumer data pipeline, BI solutions and Data Science models, in order to drive continuous improvement in business KPIs for Samsung smartphone and consumer electronics categories.
Role and Responsibilities
Customer Data Management Working with Martech team to build automated data pipeline to ingest data from Samsung data warehouse to SEAO’s own cloud.Maintain SEAO’s own marketing data mart in the cloud.Managing first party customer data from multiple internal and external data sources, which include data cleaning, database management and data security management Business Insights & Reporting Build dashboards and insight report on Samsung’s Big Data PlatformConnect different data sources to generate actional business insights for the marketing teamCollaborate closely with subsidiary marketing managers and product team to support data analysis needs and proactively provide optimization suggestions Data Science Models Build and improve machine learning models in the filed of digital marketing, such as customer purchase propensity, customer retention & loyaltyMaintain end-to-end machine learning pipeline to deployment data science model in the cloud environmentFast prototype of new data science projects using latest AI technologiesSkills and Qualifications
A Bachelor's degree is required; a Master’s degree is a plus. 2 years of working experience in data analytics or data science, preferably in a consumer facing companies. Strong mathematical acumen, heightened data sensitivity, and the capacity to independently analyse and solve problems. Good logical thinking and teamwork spirit, strong willingness to learn Experience in Marketing, CRM, Consumer products is a plusSamsung Electronics’ environmental management philosophy derives from our core purpose of contributing to human life, with respect for nature. Our 2050 goal of net zero carbon emissions entails a reduction of Scope 1 and 2 emissions, making our products more energy-efficient, and maximizing resource circularity across the product lifecycle. To discover more, please visit our newsroom: Samsung Electronics Announces New Environmental Strategy – Samsung Global Newsroom
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