Assistant Vice President, Marketing
6 months ago
Job Description
The AVP, Marketing will play an important role in driving transformation and acceleration of growth in our retail business. He/ She will work closely with cross-functional teams to understand customer needs, market trends, channel (online vs retail) behaviour and competitive landscape and translate that knowledge into compelling messaging, positioning, and go-to-market strategies.The ideal candidate will be an all-rounder in B2C marketing strategy and planning, with excellent communication skills and hands-on experience in driving sales and marketing initiatives with strong ROI focus.
Strategic Marketing
Define and lead the marketing strategy for the SingPost SG Business, supporting the organization’s thought leadership position, credibility and brand promise in eCommerce logistics. Conversant of the competitive landscape, latest trends and best marketing practices and continuously optimise a robust marketing strategy to build on brand affinity for our products. Build and maintain strong relationships with key stakeholders, including e-commerce businesses, industry partners, vendors, and influencers, to drive brand advocacy and business growth. Where necessary, responsible to set up new structure (or to improve on current) to systematically track and report sales and marketing performances for areas under your purview.Conversion
Collaborate closely with Sales, Product and cross-functional teams to develop and execute strategic marketing initiative to achieve business objectives and ensure product positioning, messaging and activation are in place. Lead and mentor marketing team to crystallize GTM program and initiatives. Track and analyse marketing metrics to measure campaigns ROI and use data-driven insights to optimise marketing strategies and tactics. Implement effective campaign by managing deliverables timely and spending within the agreed marketing budget. Drive and increase Wallet Share – prolong corporate/ retail customer lifetime value through cross sell and upsell marketing Nurture existing and build new partnerships for marketing communicationsEngagement
Design desired onboarding journey and experience for corporate customers and consumers at our retail channel Engage customers to convert their interest to purchase, build customer advocacy, loyalty and stickiness. Oversee the creation of compelling marketing materials, including digital content, advertising campaigns, sales collateral, and promotional materials tailored to the needs of e-commerce businesses.Requirement
Bachelor Degree in Marketing or Business At least 8 years’ of marketing experience from advertising and marketing. eCommerce logistics domain is preferred. Possess a customer centric mindset to bring customer relevancy in all marketing strategies and execution Track record in developing and executing B2B and B2C marketing strategies (on and offline) supporting sales organisations to drive usage, grow revenue and increase market share Self-directed, detail-oriented, results-focused and collaborative team player who can be comfortable in an exciting, fast-paced and dynamic work environment. Excellent communicator and creative thinker. Experience in CRM, Digital & Social Media Marketing.-
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