Associate Product Manager
3 weeks ago
This is where you save and sustain lives
At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.
Role Summary:
Drive strategic marketing plan with innovative ideas for business growth and execution excellence. Carry out projects, data analysis, market research and undertake key activities as directed, to assist in the development, administration and implementation of marketing programs for assigned products & therapies.Essential Duties & Responsibilities:
Prepare materials for product brochure production, sales presentation, sales data analysis and forecasting. Work with sales team closely to provide execution support to better utilize sales aids and medical publications. Responsible for planning and executing the marketing activities within the approved operating expense level. Assist Manager in analyzing competitive environment and accessing internal competencies to formulate sustainable and competitive strategy for Baxter Singapore. Take project management role for key projects, which normally engage cross functional team members, to ensure implementation of strategy and delivering performance. Other projects as may be assigned by manager. Develop strategic marketing plan and design marketing programs to drive the short-term and long-term growth of the business. Based on solid market understanding, develop ongoing strategies to support portfolio expansion. Build strong network and rapport with key opinion leaders within the relevant therapeutic areas. Work closely with internal and external parties to ensure excellent execution of marketing initiatives. Develop solid relationships with KOLs and patient associations (if any) and ensures that common goals are set and delivered. Maintain necessary contact with major suppliers, industry associates and government representatives to achieve the objectives of marketing. Manage strong global and regional relationships with relevant marketing and support functions within Baxter and share best practice as required. Development of business tactical plans for market development growth opportunities for product/therapy assigned New product launch is an added advantageEducation & Experience:
Bachelor’s Degree in Pharmacy/Science or equivalent Minimum 2 years of marketing experience in medical devices or pharmaceutical industry Proven track record for consistency in performance within sales or marketing function Strategic thinking, innovative and strong analytical skills to drive marketing plans Leadership skills to drive executional excellence Strong KOL management skills Able to work with cross functional team to drive results Excellent presentation and communication skills Good interpersonal skill and a team player Motivated to drive for results Execution excellence to drive marketing activities and support sales execution-
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