Product Marketing Specialist
4 weeks ago
ABOUT CIRCLES
Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform - Circles X, helping telco operators launch and operate successful digital brands through its offerings.
Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in Singapore, Taiwan and Australia. Circles has also partnered with other telco operators to launch digital services, enabling our partners to accelerate growth and capture market share within a short period of time.
Today, Circles is partnering with operators in 14 countries to deliver delightful digital experiences to millions of people through our businesses.
We are backed by global investors such as Warburg Pincus, Peak XV (f.k.a. Sequoia), EDBI and Founders Fund – renowned backers of industry-shaking innovators.
WHAT YOU’LL DO
Developing a thorough understanding of Circles X, platform and products in order to effectively communicate the USP and identify the customer pain points Making sure that the product proposition of Circles X is always fresh and its voice is consistent across all outbound collateral and marketing channels, and to maintain a consistent set of collateral that can be deployed across the organization. Create and lead written and visual product content arm. This will include blog posts, infographics, white papers, case studies and content for collateral and ads that will support the customer journey, focused mostly on C level executive stakeholders. Drive thought leadership, which will include working with our top executives to create moments of engagement with identified prospects and current customers. Programs could include Masterclasses and webinars, CEO roundtables Continuing engagement with prospects and customers via social media and digital platforms Capture and understand the market needs for core use cases to identify common problems and challenges and inform updates to our marketing website. Conduct and track competitor research on product features and benefits. (Make us stand apart from other options) Designing the product sales funnel strategies and supporting them through the funnel – from brand awareness to ABM activities, our team will work to create synergetic revenue marketing opportunities. Working with senior marketing leadership to build the vision of making Circles a thought leader in the telco SaaS space by leveraging content, marketing channels, and internal and external followership for our missionWHAT WE ARE LOOKING FOR
Minimum of 2 years experience in a marketing, product marketing, or product role. Ideally, you’ll have spent some time working in more than one of these three. A strong understanding of marketing B2B and B2B2C SaaS products Experience helping drive global business, product, and product marketing strategy Understand marketing to upmarket and enterprise audiences Confidence in presenting to senior management and is good at influencing cross functional teams Experience with a growth company or growth business unit A strong interest in learning about the telco industry and digital transformation Experience using data/analytics to measure the impact of your work in the context of the business priorities Excellent communication and organizational skills with great attention to detailIt’d be great if you also had:
A passion for winning Experience using data/analytics to measure the impact of your work A “get shit done” attitudeTo all recruitment agencies: Circles.Life will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles.Life employees or any other company location. Circles.Life will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
Circles.Life is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
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