Marketing Internship

4 weeks ago


Singapur, Singapore Acqua di Parma (ADP) Full time
Job Description

Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products. Join us for this internship opportunity and craft the future with us. 

 

Opportunities & Exposure 

Activation Calendar & Trade Plan 

  • Oversee the animation calendar to ensure it is fully updated 

  • Manage and update the full-year Trade Plan according to changes from Markets, and carry out detailed analysis of YOY trade data by line and by Market 

 

Animation Planning & Preparation 

  • Assist the Marketing team in the feedback of activity proposals from the Markets (podiums, offline activities, and in-store events) 

  • Assist the Marketing team in developing trade tools adapted to APAC markets for all activations across the region 

  • Liaise with external suppliers to ensure efficient coordination of trade tool production and delivery to the Markets 

 

Visual Merchandising 

  • Assist the Marketing team in providing in-store VM guidelines and feedback to the Markets  

  • Assist the Marketing team in developing VM display tools adapted to APAC markets 

 

  1. Competition Research & Analysis 

  • Prepare monthly newsletter detailing key competitor offline and online animations 

  • Monthly monitoring of competitor product positioning in key markets 

  • Mystery shopping to monitor competition best practices and key launches 

  • Conduct in-depth research about industry best practice in terms of Trade Marketing, new launches, and promotion plans (ability to leverage on Chinese sources is required) 

 

  1. Translations 

  • Support the Marketing team in Chinese English translation of contents from Local Markets, and English Chinese translation of regional trade tool content 

 

  1. Regional Team support 

  • Support the Regional team for any ad hoc request 

  • Support the team in the financial processing of quotations, invoices and updating of budget expenses 


Qualifications

Requirements 

  • Previous experience in the beauty / luxury / FMCG industries is an advantage 

  • Team-spirited with an international outlook 

  • Enthusiastic about and sensitive to luxury cosmetics 

  • Strong understanding of Brand Image 

  • Organized, autonomous with a sense of initiative and advanced analytical skills 

  • Competent on Excel and PowerPoint 

  • Mandarin native speaker is a requirement 

  • Internship dates: May to Dec




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