Marketing
1 month ago
Role
Marketing
Desirable Qualities
Knowledge/Experience
Consumer financial services industry experience and strong understanding of unsecured asset businesses e.g. credit card, payment, personal loans. Have in-depth experience in managing retail Credit Cards Marketing Strategy and Communications planning experience, including demonstrable success in developing and delivering strategic marketing plans and multi-channel high profile marketing communications programs. Solid understanding of both online and offline marketing & comms. Disciplines. Meticulous and detailed oriented in managing product launches, a good grasp of marketing budget, creative ideation, media planning, 3rd party vendors management. Retail banking experience in APAC region, familiarity with large bank environment.Skills
Strategic leadership, analytical and problem-solving skills. Entrepreneurial mindset, clear results orientation to transform the business. Innovative and out-the-box mindset Get it done together mindset and collaboration skills. Excellent executive communication skills, customer, and partner relationship skills. Strong influencing skills navigating in matrixed environments.
Responsibilities
Develop and implement marketing plans to drive business growth and meet business targets. Conduct regular review on market trends and studies competitor activities to identify opportunities. Initiates product ideas and ongoing features/benefits tailored for each target segment. Responsible for cards & loans product launches with thru-the-line activities across markets within Asia. Collaborate with market teams, marketing, digital and others in launching new products or product refresh Drive channel initiatives and develop marketing assets to help drive incremental NTB volume for all key product launches / refreshes KPIs: Campaign effectiveness & ROI, brand equity performing metrics, New cards acquisition momentum, customer activation and retention metrics and other business targets in driving revenues
Number of Vacancies
1
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