[TRAPAC] Retail Manager, Fragrance SEA

1 month ago

Singapur, Singapore L'Oréal Full time

Ensure retail excellence and achieve sales target through retail strategy. Build and execute sell-out action plans and lead the field team to develop the business and realize brand objectives. 

The Retail Manager is responsible for:

Sales & Brand Image

Set and manage Sell-Out target achievement for their country/region (Growth, Market share). Provide analysis and recommendations with relevant action plans to Area Manager to develop sales and achieve targets. Maintain counter quality, brand image and merchandising. Monitor stock and optimize product availability at POS. Ensure correct implementation of promotions and marketing activities at the POS.  Negotiate additional spaces and promotional activities with retailers at POS.  Report relevant information from the field (e.g. our brands, competition, distribution).  Advises Area Manager on distribution opportunities to expand brand visibility and footprint. Work closely with internal stakeholders (e.g. Marketing, Digital, VM) to define and implement offline & online action plans. Follow budget and costs. Handles ad hoc field projects. Follow up, control and ensure compliance.

Retailer Partnership

Build strong relationships with retailers and store counterparts. Master retail operation and execute brand strategy in collaboration with retailer to deliver results. Identify customer requests and alert on major trends and potential issues. Influence and partner with retailers on offline & online strategies to maximize sales opportunities.  Follow up on sales reporting and gather market insights.

Field Management 

Lead by example, create positive team synergy. Motivate field team to deliver sales and customer service. Recruit and integrate Beauty Advisors. Set targets at POS level and manage incentives under supervision of Area Manager. Manage, develop, coach and evaluate teams.

Training 

Define with Area Manager and Education Manager on Retail Education strategy and action plans.  Support the implementation of retail education strategy and activities (tools, needs, competition).  Support education team in the coaching and assessment of BAs (performance, feedback). Follow, analyze, review Mystery Shopping results and set up action plan.

The ideal candidate should have: 

Minimum years retail operations experience, preferably in Travel Retail and/or Beauty industry. Self-motivated with “can do” attitude. Strong communication and interpersonal skills. Good business sense and management skills. Analytical and strategic mind. Willing to learn and adapt. Collaborative mindset to work with multi-brands and multiple stakeholders. Able to work independently in a fast-paced environment under pressure. Proficient in reporting and presentations in MS Office applications. Puedes inscribirte en un máximo de tres ofertas en un período de días. No puedes retirar tu solicitud una vez enviada, así que asegúrate de elegir la posición que mejor se adapte a tus habilidades y aspiraciones.

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