Initiative - Singapore

Found in: Talent SG C2 - 2 weeks ago

Singapur, Singapore Mediabrands Full time

Who We Are

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Nike, Amazon, Merck, and LEGO.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position Summary

You have a passion for ideas, technology and an innate and bravery to experiment with new solutions to uplift campaign effectiveness. The focus for this managing and executing global media operations, including media implementation, buying, and optimizing media campaigns across various channels, and management of measurement plans and test-and-learns that serve as local and regional best practice across Singapore and APAC. With support and clear direction from the Account Lead and Planning Lead you practically take the strategic design imperatives and communications idea to deploy a variety of data and intelligence to identify appropriate media solutions. This role requires the ability to manage client relationships, intelligently plan and hands-on implement media campaign across all ecosystem. You must embrace and sell new digital tools and solutions. Excellent presentation skills and attention-to-details are essential to the job. Whilst the role requires very strong client skills, engagement is in an advisory capacity rather than to manage client relationships is critical.

The Opportunity

The Media Executive reports into the Client Director and is responsible for supporting the operational excellence and project management.

Clients Operations & Project Management (60%)

Facilitation and management of communications with local markets.Create and Cascade consistent processes and systems, ensuring adherence to best practices, SLAs, and KPIs globally.Foster collaboration and maintain a feedback loop between client teams and craft teams in the region.Address and manage crisis in underperforming markets.Help adopt best practices and new market trends.Monitor market spends and ensure cost savings target are achieved.Coordinate with local markets to provide weekly campaign status updates.Act as a liaison with local markets to address requests from the Global team.Collate case studies from local markets and create a consolidated portfolio for the region.

Media Implementation & Reporting (40%)

Providing support on the operational running of the businessCollaborate with the broader team to produce best-in-class operational frameworks simplifying complexity into succinct guardrails and guidelinesDemonstrate a good understanding of the evolving digital landscape and seek out unique media opportunities for clients before or once they are released to marketCollaborate with creative agencies and Mediabrands Special Business Units to deliver a seamless product for the client and processesSet up, monitor, optimize Digital, Search and Social ads together with the Performance teamLead all campaign operational processes and workflow from ad operations to financial trackingAdvocate business priorities and gatekeep consistent delivery among local teams across the agency, from annual planning outputs to campaign implementation recommendations and after action reports

Ideally

Possess a working experience in media planning, strategy, implementation, trading and buying processesStrong knowledge of operational processes and financial acumenSolid understanding in creating and optimizing of audiences across paid and owned mediaWorking technical knowledge of buying and trading tech including ad servers, verification tools and DSPs / DMPs etcProject management skills and attention to detailAbility to work closely with detailed global processes and adherence to key timings

Initiative is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.

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