Product Marketing Manager

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations

Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service

FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset.

We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

At Sleek, we are on a mission to streamline operations and elevate customer experience through intelligent automation and modern engineering.

About the Role:

We are looking for a sharp, commercially-minded, and execution-oriented Product Marketing Manager for a 6-month contract to drive the positioning, rollout, and end-to-end customer transition for Sleek One, our flagship next-generation platform. This is a 6 months contract role.

This is a high-impact, hands-on builder role. Operating at the intersection of Product, Marketing, Sales, and Operations, you will lead the charge in defining the Sleek One proposition, driving user adoption, empowering internal teams, and executing a seamless migration strategy across our entire customer base and partner network. If you possess deep product marketing roots, love building GTM playbooks, and thrive in leading critical product transformation initiatives, this role is built for you.

Mission of the Role:

To successfully define, position, and launch Sleek One; driving rapid customer and accountant feature adoption, owning migration targets end-to-end, and establishing Sleek One as the core operating system for our users.

Key Outcomes (First 6–12 Months):

• Successful Sleek One Launch & Positioning: Define the core product proposition, messaging, and positioning strategy; author high-converting marketing copy for email and web channels while executing targeted demand-generation campaigns alongside the central marketing team.
• Seamless Customer & Data Migration: Own the end-to-end migration lifecycle—from announcement and data mapping to onboarding, first value, and full adoption—partnering with Country Managers to hit aggressive migration targets without customer drop-off.
• High Accountant & Customer Feature Adoption: Achieve core adoption targets across both external clients and internal accounting teams. Establish proactive intervention frameworks for delayed migrations, low platform usage, and at-risk accounts.
• Full Internal & Sales Enablement: Equip business, sales, and accountancy teams with comprehensive pitch decks, product demos, FAQs, objection-handling playbooks, and competitive positioning guides.
• Continuous Product Feedback Loops: Systematically capture adoption blockers, client objections, and internal user feedback, translating insights into prioritized product recommendations for the product team.
• Advanced Customer Segmentation (Longer-Term): Build and refine long-term customer segmentation models and automated communication workflows to continually nurture users onto the platform.

Must-Have Experience

• 5 to 10 Years in Product Manager Roles: Proven track record of robust, hands-on product management within a Neobank, Digital Bank, or high-growth Fintech environment.
• 0-to-1 Product Delivery: Demonstrated success taking tech products from ideation to launch and scaling them as an individual contributor.
• Commercial & Growth Competency: Experience driving user adoption, managing legacy data migrations, and optimizing commercial metrics like Assets Under Management (AUM) and FX/transaction revenues
• AI & Tech Literacy: Fluent with AI applications and structurally familiar with AI evaluations (evals) to drive automated feature development alongside