Copywriter

**About Us**

Since the 1930s, the way we commute, socialise and even how we make payments have changed, and yet our fundamental approach to the healthcare system hasn’t. At Ordinary Folk, we’re reimagining the building blocks of healthcare, through Noah and Zoey. Noah allows men to receive remote diagnosis and treatment across varying areas of care. Through Zoey, women’s sexual wellness and fertility journeys are supported with thoughtful products and services.

First rule of Ordinary Folk — forget about the agency world.

Here’s why:

- No pitches here. We, you and us, ARE the client. We’re here to launch new brands and enter new markets. Which means every word you write, every idea you have, makes an impact from day zero.
- You won’t fall short of what to add in your book. In just 6 months, you’ll have the equivalent of 1.5 years worth of agency work to curate. We allow good ideas to come to life, without having it watered down by fluffy strategy and 10+ levels of clients’ approval.
- We’re not asking customers to buy bubble tea or sign up for bogus travel plans. We’re in the business of healthcare — making a direct and positive impact on actual human lives.
- The effectiveness of your work and ideas won’t be judged by a panel of has-beens at Cannes. At Ordinary Folk, you’re not just producing work, you’ll be helping to measure its success too.
- The work you do is not bound by the briefs you receive. Ordinary Folk embraces new ideas, and you will have ownership of the creative process, from inception to execution. Let those ideas come to life with us.

**The Role**

This is an opportunity to play an active role in:

- Evolving our brand voice through clear and simple copy with a touch of witty and relatable humour that aims to educate not humiliate.
- Writing compelling copy, from clever ads to engaging social content, across our organic and paid social channels.
- Working together with our brand designers to create effective and thoughtful packaging and product launch campaigns.
- Optimising our reach by writing and editing keyword-rich content to engage customers on our website, including ux and product descriptions on our dashboard.

To succeed in this role, no writing job should feel too big or too small. You will need to be comfortable with the end-to-end of copywriting — from ux to direct mailers, packaging instructions and even drink coaster headlines. It’s a bonus if you love writing for tech, or if you have a passion for health and wellness, particularly in the areas of sexual health, mental wellness, holistic healthcare. Don’t be afraid to share your journey

There is a huge amount of autonomy attached to these roles — we like to hire great people, provide them with the resources they need and trust them to make great decisions.

This role is a training ground for leaders who will eventually become:

- Copy Lead
- Creative Lead
- Go-to-market Lead

**Your Experience**:

- At least 3 years of experience as a Copywriter, ideally from a consumer healthcare brand. Experience working at an agency or in-house at a startup is a plus
- We are a fully remote team, across multiple cities in APAC, so we need you to be unafraid to ask questions and share opinions, as well as over-communicate with team members
- You must enjoy and thrive in a fast-paced (remote) working environment

**Your Skills**:

- You will need to communicate effectively in English with the team in different cities.
- Versatile copywriting skills — you know when to inject humour in a short headline, and when to emote through longer form copy.
- Cut out complicated jargon — you can break down complex medical/science content into digestible and relatable copy.
- Adapting to different channels — you know the difference between Instagram and TikTok, and use the right lingo to reach audiences on different social platforms.
- Inside insights — you can translate data and insights from paid social reports and turn them into creative executions.
- Search ready — if you have SEO and SEM knowledge, that would be a huge plus.

**Why Join Ordinary Folk**

Our mission is to revolutionise the way people access medical treatment. We’ve built brands tailored to the differing needs of people across diverse Asian cities, and delivered healthcare solutions the modern way — online and to your doorstep. Working with medical professionals in each country, who are armed with decades of expertise in their specialised fields, allows us to tailor treatment plans that work for the broad range of individual needs for their local populations.