Sem/ Performance Marketing Director

**Who are we?**

Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy, and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M in experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 7 countries, and a welcoming company culture.

**Our mission** is to establish the standard of marketing within the region - beyond just performance marketing, we envision being a marketing powerhouse that creates value for organisations big and small to accomplish their business dreams. We intend to achieve this through our unique framework that focuses on user intent and creating mission-driven messaging that aids a user throughout the user journey.

**About the role**:
We’re looking for a director-level professional with over 8 years experience in the Performance Marketer vertical who will be accountable for our entire performance department. With a strong grounding in and deep understanding of the Digital Marketing world, you will be an effective strategist and fixated on driving performance in the team and for the clients. Being a tool-agnostic individual, you will be pushing boundaries and constantly refining strategies and tactics to achieve KPIs in a business-sustainable manner. You believe in our framework of delivering 1-to-1 user messaging through performance marketing tools and have a keen eye for both Brand (Creative) and Performance.

**Responsibilities**:
**Delivery Management (40%)**
- Drive the Performance Team to achieve client KPIs
- Directly contribute to the management of top tier clients
- Maintain an overview of resourcing, budget pacing and goal pacing across all clients and teams
- Own the performance and budget pacing of key accounts and drive the performance team to achieve KPI
- Develop marketing strategies and direction for new clients - groom performance managers to adopt learnings of your strategies
- Contribute to the onboarding of new clients by creating media plans and performance roadmap in collaboration with the Performance Team
- Signs-off on media plans and performance roadmaps
- Work closely with Data team on producing solutions that will drive the efficiency in reporting, insights and campaign management
- Constantly reviewing the operation of the Performance Team and drive efficiencies in delivering significant impact
- Review time tracking report to

**Business Development & Commercial Management (30%)**
- Drive revenue growth by identifying opportunities to sell additional services based on the needs of clients
- Secure account stability and profitability by ensuring client happiness in a business-sustainable manner
- Develop best practices, processes, and SOP in delivering successful account management
- Contribute to resource planning and business forecasts
- Ensuring the team is delivering within the scope of work and managing scope-creep

**Team Management and Development (30%)**
- Set the standard for performance road mapping, project management, media planning, campaign experimentation, and budget management
- Lead and develop Performance Managers, and Performance Specialists
- Develop our internal processes by documenting procedures, streamlining work, improving communications between teams, and owning the onboarding process of clients and new hires
- Conduct individual development plan and performance review with direct reports
- Observe and coordinate training for development areas at an individual and team level
- Be proactively involved in training and development of performance members; developing the skills of team through on-the-job coaching, support, and guidance
- Ensuring the team’s adherence to the correct processes and following best-practice
- Strong pulse on productivity (client hours bought vs actual delivery)
- 8+ years of managing successful performance marketing teams ideally at an agency or ad tech provider
- 3+ year of people management experience
- Proven track record in creating effective operations and driving significant impact in the management of paid campaigns
- Strong entrepreneurial skills
- Strong analytical skills
- Demonstrated success in managing numerous client campaigns and managed over $5M in annual advertising spends
- Elasticity to manage from strategy to planning, to execution, to optimization, to strategic refinement
- Excellent people leadership capabilities
- Superb communication skills (written, verbal) and collaboration skills (co-located, hybrid, virtual)
- Comfort working in fast-paced geographically dispersed teams

**BENEFITS**
- Work from home, office or anywhere in the world
- Provision for company-owned laptop
- Bi-annual performance and salary reviews
- Bonus structure for the Performance Director role
- HMO benefits upon regularization
- Work day-to-day with world-class marketers
- Phenomenal t