Senior Marketing Manager

3 days ago

Singapore ICONIC LOCATIONS SINGAPORE PTE. LTD. Full time

**Senior Marketing Manager**:

- Department: Marketing | Location: SingaporeCÉ LA VI is on the lookout for a dynamic and daring Marketing & Communications specialist. Fuelled by a cocktail of creativity, insight, and ingenuity, you’ll be attuned to captivating the most discerning audiences.

If, like us, you have a passion for food, mixology, and entertainment and think you have what it takes to elevate one of the city’s most desirable destinations to new heights, we want to hear from you

**Overview**:
Reporting directly to the Group Marketing Director, the Senior Marketing Manager will lead CÉ LA VI’s marketing initiatives in Singapore. Combining a passion for hospitality with a proven track record in strategic marketing, this role takes a hands-on approach to driving brand presence, digital engagement, and innovative campaigns, while guiding and inspiring a talented in-house marketing team.

**What You’ll Do**:

- Develop and execute the Singapore marketing & communications plan in line with brand goals.
- Initiate and deliver innovative campaigns, events, and activations from concept to execution.
- Collaborate across business divisions and with external vendors to ensure smooth coordination and impactful outcomes.
- Build and nurture brand partnerships and collaborations that strengthen market positioning.
- Manage agencies across PR, media, and communications to deliver measurable results.
- Lead digital marketing strategies that drive online engagement, reservations, and ticket sales.
- Oversee creation and execution of compelling content across all mediums and channels.
- Draft and edit press releases, media pitches, and key messaging for announcements.
- Monitor and analyse the effectiveness of marketing and PR initiatives, providing regular performance reports.
- Lead, mentor, and guide a small team including a Marketing Executive, Graphic Designer, Content Creator, and Social Media Executive.
- Manage and optimise the Singapore marketing budget.
- Uphold brand standards and ensure consistency across all communication platforms.

**What We’re Looking For**:

- A degree in Marketing, Communications, or related field.
- Minimum of 8 years’ experience in a senior marketing role, ideally within hospitality, lifestyle, or luxury sectors.
- Strong oral, written, and presentation skills with proven ability to manage media relations and craft high-quality communications.
- A confident team player with leadership experience.
- Highly proactive project manager with creativity, resourcefulness, and meticulous attention to detail.

**Key Performance Indicators**:

- Achieve business goals and venue targets through impactful marketing initiatives.
- Coordinate effectively with operations and entertainment teams on event production.
- Drive social media strategy and oversee content creation.
- Ensure restaurant and venue marketing initiatives achieve timely media coverage.
- Deliver accurate, organised, and on-time execution of all responsibilities.

**Why Join Us?**:

- Be part of one of Singapore’s most iconic hospitality brands.
- Lead a creative, passionate, and diverse team.
- Work in a fast-paced, dynamic environment that celebrates innovation and excellence.

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