Manager, Product Marketing

**About UOB**:
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**:
Established in 1986, **UOB Asset Management (UOBAM)**is a wholly owned subsidiary of United Overseas Bank. Headquartered in Singapore, UOBAM has grown extensively across Asia with local presence in Brunei, Indonesia, Japan, Malaysia, Taiwan, Thailand and Vietnam. Our network includes UOB Islamic Asset Management in Malaysia and a joint venture with China’s Ping An Trust to form Ping An Fund Management Company. We have also forged a strategic alliance with Wellington Management Singapore.

Our experienced team of more than 90 investment professionals conduct rigorous fundamental research within a proven investment framework to provide our clients with innovative investment solutions. The strength of our team lies in our commitment to investment excellence. Our performance has been recognised by the industry and we have garnered over 340 awards regionally since 1986.

Through our regional network, we offer global investment management expertise to individuals, institutions and corporations. Our comprehensive suite of products ranges from retail unit trusts and exchange-traded funds to customised portfolio management services for institutional clients. A leader in innovation, UOBAM offers a digital option to manage investments with UOBAM Invest robo-adviser, making investing simpler, smarter and safer.

**Responsibilities**:
Responsible for developing and executing marketing strategies that effectively communicate the value of the company's products to its target audience. This role involves creating compelling content and collaborating with various teams to ensure consistent product messaging and branding

**Key Responsibilities**
- **Product Positioning**:Develop investment product (especially relating to mutual funds and ETFs) positioning and messaging that differentiates the product in the market.
- **Content Creation**: Generate high-quality content such as case studies, blog posts, videos, and website copy that highlights product benefits.
Sales Enablement: Work with relevant sales teams to enable ensure consistent messaging that complements sales and training collaterals
- **Stakeholder Collaboration**:Work closely with the product, investment and risk teams to create and implement product marketing strategies that are compliant and impactful
- **Analytics**: Use data and analytics to measure and improve the effectiveness of content and marketing initiatives.

**Job Requirements**:

- **Education**: Bachelor's degree in Marketing, Business, Communications, or a related field.
- **Experience**: At least 3 years experience in product marketing and content creation within the finance industry
- **Skills**:Strong investment product knowledge, proficient in written and verbal communication for both an internal and external audience, understanding of marketing tools and platforms
- **Attributes**:Creative thinker, detail-oriented, team player, and ability to work under pressure.

**Desired Traits**
- Passion for investing: A genuine interest in investing and personal finance, market developments, investment solutions, and staying updated with industry trends.
- Customer-Centric: Ability to understand and address customer needs effectively.
- Innovative: Ability to think outside the box and come up with creative marketing solutions.

**Be a part of UOB Family**: