Senior Field Marketing Manager

3 days ago

Singapore ENTRUST ASIA PACIFIC LIMITED (SINGAPORE BRANCH) Full time

**Responsibilities**:

- Analyses market trends and keeps abreast of product roadmaps, sales plans and go to market initiatives
- Plans, builds and implements digital campaigns, social media, webinars, roundtables, events for the APAC region
- Works with channel partners to multiply the marketing activities in their markets
- Communicates to sales about the activities, provides assets for them to use with prospects and customers.
- Participates in the public relations, adds content, arranges for speakers and other thought leadership activities
- Coordinates closely with other marketing colleagues to leverage content and synergies across the portfolio
- Tracks and analyzes the marketing KPIs.
- Gathers feedback from sales about the campaigns, the leads, voice of market/customers, and reports internally.

**Basic Qualifications**:

- Fluent in English
- Experience in the banking or government sector, with payment cards and identity documents
- 5+ years’ marketing experience, including B2B field marketing and digital marketing
- Planning skills and capacity to understand business drivers, from a market, region, P&L and product perspective
- Bachelors’ Degree in marketing or business

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