Senior Marketing Executive

5 days ago

Downtown Core, Singapore FOMO Pay Pte. Ltd. Full time

**Key Responsibilities**:

- **Regular Market Research**:Conduct in-depth market analysis to monitor industry trends, identify emerging opportunities, and enhance brand awareness among targeted demographics
- **Product Marketing**:Devise and execute go-to-market strategies for new product launches, ensuring effective collaboration with cross-functional teams such as Product, Design, Business Development, etc., to ensure the integrated marketing efforts align with the product roadmap
- **Public Relations Management**: Craft press releases, oversee media publication strategies, and monitor public sentiment to maintain a positive brand image
- **Website and Lead Management**: Manage the company’s official website, execute SEO initiatives, and ensure smooth lead generation and nurturing processes
- **Social Media Strategy**:Develop and manage content calendars for social media platforms, spearhead creative production (including text, images, videos, etc.), and foster community engagement and growth
- **Event Planning and Coordination**: Organize online webinars and offline events (e.g., exhibitions, workshops, social gatherings) through effective communication and collaboration with internal stakeholders and external vendors
- **Marketing Collateral and Brand Management**:Create, maintain, and update corporate marketing materials. Develop and implement brand guidelines to ensure a consistent identity across all channels

**Requirements**:

- Bachelor’s degree in Marketing Communications or a related field
- At least 3 years of experience in Digital Marketing, Communications, and Public Relations, preferably in the Financial Services sector
- Proven writing and editorial expertise in online media, including proficiency in press releases and social media content creation
- Excellent command of English, both in writing and verbal communication. Proficiency in Chinese is an added advantage
- Outstanding time management skills, with a proven ability to multitask and prioritize effectively
- Self-motivated with the ability to work independently and under mínimal supervision

**Our Perks and Benefits**
- Competitive Compensation and Benefit Package
- Group Hospitalisation and Medical Insurance
- Fun and Dynamic Environment with plenty of learning and growth opportunities
- Career Advancement
- Professional Development Training Workshops
- Team Building Sessions

**Job Types**: Full-time, Permanent

**Salary**: $4,000.00 - $5,000.00 per month

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's or equivalent (preferred)

**Experience**:

- Marketing: 3 years (preferred)

Work Location: In person

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