Global Category Manager

Job Title**:Global Category Manager - Beauty & Personal Care Professional (6 months maternity cover)**

Function**: Marketing**

Scope**:Global**

Manager**:Head of Unilever Professional Marketing**

Location**:Singapore**

**Unilever International is**

(drum rolls). Unilever’s White Space Arm

As the **ninth global cluster**, we work across the world to **fill white spaces** for Unilever.

**We treat the business as our own.**

As **intrapreneurs**, we **introduce Unilever’s brands into white space geographies** like Korea, Pacific Islands, Mongolia, and **spearhead launches of iconic household brands** like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like US, China, Western Europe and SEAA.

As Unilever’s growth engine, we **establish global white space businesses in key channels** such as Health & Beauty, Discounters, eCommerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and **seeding Unilever brands to overseas diaspora** who crave for a taste of their familiar home brands.

Singapore is our** global hub** leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain.

**Game changing business**

**SPEED** is the mantra for our resounding success. **To serve the underserved**, we embrace a **founder’s mentality**, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We **make a difference** by **working fast and smart, nurturing our tribe, winning together** and living by **five tenets**:

- We will be the fastest route-to-market globally;
- We go where no (man, woman or distributor) has ever explored;
- Impossible is an opinion, not a fact;
- Speed is our currency;
- When brands are built right, they can last a lifetime.

**About MARKETING in UI**
- We build categories and brands like St. Ives and Simple globally across markets, media and channels, by enhancing brand awareness and brand through creative and effective digital mediums. We launch Unilever brands in new markets and bring them to life.
- We build new businesses and ventures across channels like the professional OOH channel, eCommerce 1p, 3P, D2C, Ethnic, Seeding future brands
- We develop innovations at breakneck speed using the agile innovation model and working with external strategic partners to deliver winning products and services in market

**This role is important because**
- You’ll lead the marketing strategy for BPC professional and drive sustainable growth for Unilever brands in the massive 50bn+ OOH space
- You will develop unique portfolio for hospitality, travel, food service, facilities management, industrial and DIY and other channels
- You will develop B2B marketing campaigns to drive lead generation and performance marketing
- You will build strategic partnerships with Fortune 500 companies across industries worldwide.
- You’ll lead cross-functional teams to land innovations in market fast with impact;

**Your key responsibilities include**

**Driving Marketing Strategy**
- Leading strategy and marketing innovations and activities for BPC Professional
- Overseeing all global clusters to seed and incubating selected brands like dove, Vaseline, St. Ives, Simple, TRESemme, Sunsilk, Axe, Rexona, Shea moisture among others across markets
- Managing OTIF delivery of all key strategic projects across brands

**Identifying and Capitalising on White Spaces**
- Evaluating, analysing and mapping white space opportunities for skin cleansing, skin care, hair care, oral care, hygiene and deos across BPC OOH channels
- Launching key niche brands across identified white space markets

**Marketing Execution**
- Drive digital first performance marketing across social, search, analytics
- Develop a strong funnel marketing model for B2B marketing
- Supervising product artwork development aligns with BPC identity and branding guidelines
- Partnering Business Development teams with sales supporting materials (e.g., product information sheets, selling decks, etc.)

**Stakeholder Management**
- Fostering strong relationships with wider UI Marketing team to share best practices and learnings

**You’ll work closely with**
- UI Marketing, Business Development, Supply Chain and Finance
- External customers

**Necessary skills/experience**
- Be a strategic, highly adaptable and entrepreneurial person
- Have strong track record of consistency in market delivery
- Have excellent communication, negotiation and influencing skills with key stakeholders
- Have experience working and leading in cross-functional teams
- Have great project management and business process design skills
- Minimum 5-8 years marketing experience in B2C
- A bachelor’s degree in any discipline