Associate/ Avp, Employer Branding

Location:
Singapore, SG

Job Function: Human Resource & Organization

**Job Type**: Permanent

Req ID: 14101

**Human Resource & Organization Department**

The Human Resource & Organization Department champions the people agenda for GIC. We invest in talent and organization development, to maximize potential of our people for long term sustainable performance. We are organized by strategic HR domains and work in partnership with business groups to manage talent and build impactful teams. Our HR domains are: Graduate Recruitment, GIC School, HR Business Partnership, Talent Acquisition, Talent & Organization Strategy, People Analytics & Solutions, and People Operations & Advisory.

You will be part of the **Employer Brand** unit within the Talent & Organisation Strategies (T&OS) team, which oversees overall talent strategy and organisational development to drive sustained high performance for GIC. The Employer Brand team positions GIC as the top-of-mind employer of choice across our 11 markets. Our aim is to deliver a consistent employer brand across channels to convey our compelling employer value proposition for both graduate recruitment and experienced hires. We work closely with the business to hone fit-for-purpose messages for targeted populations. We work closely with top creative agencies to deliver impactful content.

**Responsibilities**

The Associate / AVP for Employer Brand reports into the Employer Brand Lead. This person will have a strong seat at the table to shape our EB strategy and drive its effective execution across multiple domains.

Strategy
- In the context of a small and nimble team, influence our overall EB strategy with the aim of conveying the ‘fresh spirit’ of GIC to the next generation of talent.
- Work with the EB Lead to hone supporting value proposition articulation and key messages, both visually and in written form
- Continue to evolve our employer brand guidebook over time to ensure relevance and coherence

Campaigns
- Oversee all social media campaigns across media channels
- Support employer marketing events
- Work with creative agency partners to stage larger campaigns
- Generate own written and design content for smaller initiatives

Analytics
- Monitor and analyse employer brand and marketing performance metrics across channels: content viewership, content engagement, and target audience perceptions (inputs), as well as recruitment outcomes (outputs)
- Develop a dashboard for ongoing tracking
- Recommend pivots and actions based on insights from the data

**Requirements**:

- 2+ years of advertising, marketing and/or corporate communications experience in a top-tier organisation
- Strong copywriting skills
- Strong understanding of social media and Google Analytics
- Strong project management skills to execute projects strategically and efficiently
- Strong interpersonal skills to collaborate effectively across stakeholders

**Our PRIME Values**
**Our PRIME Values**
GIC is a values driven organization. GIC’s PRIME Values act as our compass, enabling us to fulfil our fundamental purpose and objectives. It is the foundational bedrock which governs our behaviors, our decision making, and our focus. It informs both our long-term strategy as a firm, and the way we relate to our Client, business partners and employees. PRIME stands for Prudence, Respect, Integrity, Merit and Excellence.

**Job Types**: Full-time, Permanent