Regional Performance Marketing Strategist, Affiliate Marketing

6 days ago

Singapore Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Shape and execute Shopee’s affiliate marketing roadmap and budget strategy
- Lead performance insights across the affiliate ecosystem: produce analytical reports, uncover emerging trends, and translate data into actionable strategies for growth
- Partner closely with cross-functional stakeholders and local marketing teams to design, optimize, and continuously evaluate performance strategies
- Track and assess campaign performance versus business targets, evaluating the success and ROI of strategic projects while surfacing opportunities for optimization
- Conduct comprehensive market and competitor research to inform market-specific approaches and provide regular strategic updates to senior leadership

**Requirements**:

- Bachelor’s degree in any discipline
- At least 2 years of experience in Affiliate Marketing
- At least 5 years of total working experience
- Data-driven, structured thinker who can translate analysis into strategy
- Good communication skills and ability to collaborate with diverse and cross-country internal teams and external partners
- Strong project ownership mindset with the ability to manage complexity across teams and regions
- Comfortable operating in a dynamic environment with multiple priorities
- Detail-oriented with a high degree of accuracy and the ability to meet tight deadlines

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