Marketing Associate

6 days ago

Singapore Informa Tech Full time

Company Description

Informa is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Informa Tech provides specialist research, media, events and training to businesses and professionals working in technology. The division houses all of Informa's brands and businesses that deliver services to specialist technology communities

**Job Description**:
Responsible for contributing to the conversion of Audience Prospects into monetised audiences; seeking to convert a qualified audience prospect to a delegate to a Physical, Virtual or Hybrid event, to a lead for Marketing Services, a student to Training, equally for retention/renewal, retaining paid customers and attendees.

**Areas of Responsibility & Accountability**
- Contribute to the conversion of Audience Prospects into monetized audience
- Support the identification of the target Audience prospects and secure reach into Prospects that are aware.
- Under the direction of the Marketing lead in Market Pillar, implement and execute strategies to optimise offering of insight and permission
- Implement and execute marketing campaigns that encourage audience Prospects to walk through the buying cycle from awareness to interest, desire and ultimately (e-commerce) action (and Advocacy). (Physical, Virtual & Hybrid Events)
- Direct delegate sales to Physical and Virtual events (paid and unpaid).
- Direct registrations for Marketing Services campaigns (from Media, Event and Research brands)
- Direct student sales to Training.
- Support the cross pollination of audiences from one source of information, education and connection to another.
- Responsible for retention/renewal programmes, retaining paid customers and attendees year to year.

**Best practice/measuring performance/innovation & product development**
- Contribute to best practice marketing environment, driving efficiency and effectiveness. Utilise the Marketing Excellence tools and approach. Driving for continuous improvement.
- Maximises usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements
- Contributes to reporting processes and providing weekly KPI reporting.
- Collaborates with colleagues within the Market Pillar and beyond with a customer first focus

**Qualifications**:

- Prior proven Marketing experience an advantage as is the ability to contribute towards and support the conversion of audience prospects into monetized audience.
- Able to build and maintain relationships and understanding customer needs.
- Competent in managing stakeholders internally and externally
- Strong collaboration and communication skills written, verbal, and presentation
- Prior experience of managing project activity, ability to prioritise and manage time efficiently.
- Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
- Can-do attitude and a deliver to deliver

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