Contract Assistant Social Media Manager, Digital

5 days ago


Central Singapore Singapore Tourism Board Full time

**Location**
- Singapore, Central Singapore**Job Type**
- Contract**Salary**
- $4,000 - $5,500 Per Month**Date Posted**
- 4 hours agoAdditional Details

**Job ID**
- 141991**Job Views**
- 1Roles & Responsibilities

Consumption of social media continues to be on the rise globally. This results in escalating demands for more and diverse travel-related content within the social media space. With the general maturity of the social media space, the opportunity to leverage social media content in influencing potential visitor’s traveling preference in all stages of their consumer journey, is more pronounced than ever before.

Your role will be to lead the execution of designated workstreams within the larger social media marketing portfolio. In addition to supporting day-to-day operations pertaining to social media marketing, your role will also comprise of assisting the development paid-owned-earned social media concepts and its ensuing executions, involving in playbook refreshes, reviewing content calendars and performance reports, overseeing community management and crisis mitigation, as well as the liaising of third party vendors and our agencies on record.

**Main Responsibilities**
- Oversee key workstreams within STB’s larger social media marketing portfolio that comprises of content marketing, social media advertising and analytics, and creator/influencer and community management across key markets.
- Participate in channel/content planning, assist in creative development/production and social media monitoring.
- Liaise with STB’s appointed agencies to oversee the quality and timeliness of agency deliverables (e.g. content proposal/calendar, creative assets, performance/social media listening report, reconciliation and consolidation of agency invoices, etc.).
- Work alongside strategy and platform leads to supervise project milestones and related logistics such as agency briefing/management, stakeholder clearance and procurement Assist in paid, owned, earned media asset management in ensuring content/assets adheres to the brand voice and the respective channel strategies.
- Identify creative innovations and content/partnership opportunities, with a focus on elevating business outcomes.

**Job Requirements**
- Background and hands-on experience in social media marketing (including content development/marketing and paid social advertising across key platforms like Facebook, Instagram, YouTube, TikTok,, and Twitter)
- Strong analytical skills with knowledge on key social media tools and metrics (across paid, owned, and earned)
- Creative
- Specialised in social calendar planning, content development (including image and video editing), copywriting and paid advertising
- Has hands-on experience in conceptualizing and creating content for the following platform: Facebook, Instagram, YouTube, TikTok and Twitter
- Has experience in content scheduling/ publishing, community management and paid amplification/optimization
- Experience in influencer/creator management and content partnerships
- Strong project management skills, with experience in multi-market management, a plus
- Strong communication and presentations skills
- Strong stakeholders/ agency management skills
- A strong team player with proven track record
- Experience in managing emerging social media platforms e.g. Discord, Twitch, Clubhouse
- Experience in photography, video production, and image/video editing tools
- Direct experience on project management over AR/Gamification/VR assets
- At least 2 years of experience specifically in social media marketing (incl social media advertising)
- Facebook Blueprint Certified, ideal

Tags

contract

assistant

social

media

manager

digital

11

months



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