Senior/manager, Solutions and Content Marketing

Job ID:
**CSS-EMARKETING-HSCM**

**Job Type**:
**Full Time**

Job Classification:
**Assistant / General Manager**

Department:
**Corporate Sales & Solutions**

Function:
**Corporate Solutions**

**Location**:
**Jurong, Singapore**

Years of Experience:
**6**

Job Responsibilities/Requirements:
The Senior/Manager, Solutions and Content Marketing is responsible for developing and executing marketing campaigns in support of M1’s B2B strategy. He/she will be comfortable with day-to-day marketing and outreach activities, as well as executing long-term marketing and industry engagement strategy, thriving with deadlines and changing needs of M1 Enterprise Business unit.

He/she will create activities to drive M1’s thought leadership, increase mindshare and generate strong leads for M1 Enterprise Business. The Manager will manage 1 staff and work in collaboration with Marketing Communications and Corporate Communications Department.

**Responsibilities**:
**Enterprise Solution & Content Marketing Planning and Management**
- Work with B2B leadership and corporate marketing team to create, validate and rollout Enterprise marketing plans including budget planning and forecasting for B2B segments in alignment with critical areas of growth (e.g. 5G Enterprise, SMEs)
- Manage the campaign roll-outs and project management across markets and segments, working closely with field marketing managers
- Present final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

**Solution & Content Marketing**
- Create and develop specific marketing campaign assets working with solution portfolio and product owners / domains
- Support the broader Enterprise team on content & messaging (e.g. customer and industry events)
- Serve as key marketing liaison person for strategic technology partners in such as Cisco, Palo Alto, Fortinet, Nokia, Microsoft and SaaS platform providers of industry solutions including JCI, Tuya, Schneider Electric, Bosch
- Lead the development and production of the B2B content library for internal users, customers, and key industry influencers
- Identify effectiveness and impact of current marketing initiatives - marketing ROI with tracking and analysis, and optimize accordingly

**Integrated Campaigns**
- Drive strategy, planning and execution for customer integrated campaigns focused on priority propositions and solutions and selective targeted verticals
- Build positioning and messaging strategy in the customers language
- Create and execute integrated campaigns to drive thought leadership, awareness and leads through events, content syndication, blogs and social media
- Marketing SPOC to lead and liaise with field marketing teams with centralised Customer Value Proposition campaigns to support localized and roll-out campaigns across ASEAN segments

**Account Based Marketing**
- Analyse market insights and utilize marketing best practices to build successful ABM strategies
- In conjunction with Sales, Presales, Solution Portfolio owners and Field Marketing, formulate and develop 1:1 or 1:many ABM strategies for agreed strategic accounts and/or cluster of accounts
- Support field marketing in the execution of ABM strategies and actions to nurture and close large opportunities.

**Requirements**:

- Bachelor’s degree in marketing/Business Administration
- Minimum 6 - 10 years of relevant experience in marketing
- Familiarity and experience marketing services to Enterprise and/or Small Business Leaders
- Proven experience developing marketing plans and external outreach campaigns
- Track record in budget management and financial tracking skills
- Demonstrated ability to learn and adapt quickly to new challenges, ability to take initiative and work independently with strong organization and time management skills
- Effective oral and presentation skills and the ability to interact with a wide range of individuals from varied backgrounds at all levels within the organizations
- Strong project management, multitasking, and decision-making skills
- Ability to prepare and report through concise PowerPoint presentations

LI-AS1