Senior Director, Planning and Competitive Analysis

A successful **Senior Director for Planning and Competitive Analysis**is one who can efficiently manage and provide guidance and manage the Business Plan, Forecasting and Business Performance at the ASEAN & South Pacific (ASP) Operating Unit (OU) level, to drive alignment across multiple senior stakeholders, and to develop the key insights needed to inform strategic priorities, including:
**Focus, Scope, & Impact**:
**Responsible for coordination, management and execution of OU monthly and quarterly planning and performance management processes**
- End to end monthly planning process: Proactively lead the cross-functional/region facilitation and development of monthly business review at the OU level
- Providing management support across the OU regarding monthly processes in areas such as deep-dive analytics, objective setting, metrics tracking, leading team meetings, and preparing presentations
- Effectively support leadership team on performance routines with Center including delivering quarterly deep dive document, monthly temperature council performance document with quality insights
- Oversight of Volume Forecasting; develop and implement standard model for the OU
- Analyze forecasts, develop and discuss insights with stakeholders, and plan takeaways
- Report volume and system NSRs on a weekly basis for metric tracking

**Lead overall OU Annual Business Planning (ABP) process and deliverables through coordination among different functions**
- Design, align and implement ABP process for the entire OU
- Orchestra ABP process and give clear guidance to franchise and function teams in every milestone
- Work closely with Franchise Units and functions to support the development and integration of OU annual business plan
- Deliver OU ABP whitepaper and PPTs to Center
- Support leadership team in ABP presentations and documents needed

**Lead industry estimate, market share target setting, regular tracking and outlook forecast at OU level with coordination with franchise unit and strategy team**
- Lead annual industry estimate process, coordinate with franchise unit and strategy team to discuss, review and align industry/The Coca-Cola Company (TCCC) submission
- Lead industry and TCCC forecast in Long Rang Planning (LRP) and ABP with coordination with franchise unit and strategy team; In charge of LRP redbook industry and market share submission
- Establish effective process to track and review market share performance, generate insights, and facilitate discussions to drive action plans
- Implement consistent approach across OU to forecast market share based on current performance and future outlook

**Monitor macroeconomics, external operating environment, and competitive landscape, and develop insights to be factored into strategic and business planning recommendations and action plans**
- Macro and external operating environment: monitor on a regular basis and provide insights on trends, implications and recommendations
- Monitor key competitor (Non-Alcoholic Ready-to-Drink (NARTD)/Non RTD) and key player (within the ecosystem) profile and intelligence to support strategy and business development
- Profit Pool: Develop comprehensive competitor and industry profit pool by category and by channel to identify threats and opportunities to TCCC annually; Compile profit pool evolution analysis to come up insights on category opportunity and competitor landscape and feed into strategic business planning

**Lead planning team** to drive insights that can add value to the business, build team capabilities, increase engagement and make sure the right development plan for each of the team members.

**Support OU leadership, CFO and Planning, Competitive Analysis & Insights (PCAI) lead on ad hoc requests**

**KEY SUCCESS PARAMETERS**

**Knowledge & Experience**
- 10 years of leadership experience in senior planning roles
- Extensive leadership and management experience, with ability to work in a diverse cultural environment as a highly efficient communicator and influencer at all levels
- People manage experience and skills

**Work Focus**
- Role model the **“Leadership in the Network”**definition
- Provide holistic **understanding of business performance inside the OU**, including defining OU budget targets, operational metrics, and requirements by state/brand/channel, etc.
- ** Orchestrate end-to-end business planning**process for OU, working cross functionally inside the organization and coordinating with global office
- Use a **fact-based, analytic, strategic approach** to assist in creation of business plan, collaborating across OU and receiving approval from Group/Center
- Ensure strict compliance to both internal controls and statutory requirements, working closely with controls and compliance team, corporate audit, Legal Entity Controller (LEC) and External Auditors

**Leadership Behaviours**
- Promote a strong two-way feedback culture; one built on trust, transparency, collaboration and accountability
- Step cha