Copywriter (Web3/digital Assets)
1 week ago
We are looking for a talented **Copywriter**with strong bilingual skills in **English and Mandarin**to craft compelling, accurate, and engaging content for our global audience. You will play a key role in shaping our brand voice across multiple platforms, creating content that resonates with both Western and Chinese-speaking communities.
This role requires someone who understands the fast-evolving landscape of **digital assets, fintech, and emerging technology**, and can translate complex concepts into clear, persuasive copy.
**Key Responsibilities**:
- **Content Creation & Copywriting**
Write, edit, and localize copy for websites, landing pages, and product descriptions.
Draft engaging content for social media (LinkedIn, Twitter/X, Telegram, Discord, WeChat, Weibo).
Produce marketing collateral including press releases, newsletters, and campaign taglines.
Support content for product guides, research articles, and thought leadership pieces.
- **Bilingual Communication**
Translate and adapt English content into **Mandarin Chinese**with accuracy and cultural nuance.
Localize marketing campaigns for Chinese-speaking markets (Mainland China, Taiwan, Hong Kong, Singapore).
Ensure tone of voice and brand messaging remain consistent across both languages.
- **Campaign & Brand Support**
Collaborate with marketing, BD, and design teams to develop narratives for global campaigns.
Assist in crafting copy for co-marketing initiatives with ecosystem partners (financial platforms, payment providers, digital product companies).
Monitor competitor campaigns and industry trends for inspiration and benchmarking.
- **Community Engagement**
Support announcements, webinars, and events with tailored bilingual messaging.
Adapt copy for different cultural contexts to maximize engagement and trust.
**Requirements**:
- Native or fluent proficiency in **Mandarin Chinese**and strong proficiency in **English**(both written and verbal).
- 2-4 years of experience in **copywriting, marketing communications, or journalism**(digital assets/fintech/technology experience strongly preferred).
- Ability to simplify complex technical concepts into clear, persuasive copy.
- Familiarity with Chinese social media platforms (WeChat, Weibo, Little Red Book) and global platforms (Twitter/X, LinkedIn, Telegram).
- Excellent attention to detail, creativity, and storytelling ability.
**Nice to Have**:
- Experience writing for both institutional (B2B) and consumer (B2C) audiences.
- Familiarity with SEO, keyword optimization, and content analytics.
- Understanding of compliance considerations in financial communications.
- A portfolio showcasing bilingual copywriting work (Mandarin + English).
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