Engagement & Loyalty Martech Specialist

As the Engagement & Loyalty MarTech Specialist, your role will combine Information Technology (IT)/Software tools with Marketing Skills to create a better process for ensuring marketing strategies are in line with the company’s overarching goal. You will be solving marketing problems with the use of an array of software/code/tools to ensure the backend technology feasibility criteria for various marketing objectives are achieved.
- Main Responsibilities- Be the Point of Contact for integrating new tools and solutions to drive the marketing engine-
- Manage vendor relationships and contract negotiations for marketing tools in use-
- Be the force that powers that backend for the conversion & retention engine as well as enabling fellow marketers to run cross sell & upsell campaigns that increase share of wallet-
- Your role will be cross-functional and you will interact with stakeholders from various functions. You will have to document, prioritize and help execute various projects that will help evolve the marketing engine-
- You will need to be proficient in how various marketing tools come together to work cohesively including tools like Optimizely, Postman, Google Tag Manager, Analytics, Hotjar, Pendo, Customer.io, Adestra-
- You will need to understand and enhance how our databases interact with our tools to create optimum data flows - DBs include Redshift/Snowflake and many SQL stores-
- Work with the data engineering team to build a case and execute initiatives-
- Work with awesome tech and marketing professionals. They will look to you to give them clarity and purpose to what they do. Getting everyone aligned and gunning for goals is a big part of what you do.-
- You will analyze different properties, and figure out ways to increase engagement and achieve the goals set by the business.-
- You will get to tailor experience for all the customers, observe opportunities and capture them using the tech resources.-
- Liaise with and gather data across departments (and platforms) to understand and analyse various customer segments-
- Spearhead initiatives that streamline and offers better customer experience and loyalty-
- Be up-to-date with CRM, retention and loyalty marketing best practices for our industry-
- Communicate progress, risks, expectations, timelines, milestones and other key campaign/project metrics to manager, stakeholders, and team members.- Demonstrated Skillset- You have 2-3 years of experience in CRM, Marketing Analytics, and Lifecycle Marketing campaigns or working with tools that power such marketing efforts-
- You can write good PRDs and manage projects from inception to execution.-
- Familiarity working with webhooks, databases and understanding DB structures-
- Experience with tools like or similar to Google Optimize, Optimizely, Google Analytics, Campaign Monitor, Customer.io, Hotjar, Adestra would be an advantage-
- You can plan a roadmap and stay focused enough to execute it.-
- You can work with data to consume and make sense of it and present it in a consumable way through management using the MSO365 suite of tools available to you-
- You can sell a new product/feature to stakeholders; and take it to market.-
- BA/BS degree in Computer Science or related technical, or equivalent practical experience is helpful, but not necessary.-
- Track record of shipping. If you've done this in the past, you already know what the role is all about-
- You have good communication skills-
- Experience working in a remote setting and in multicultural environments would be an advantage-
- Good to have:
- Can write quick Python/Javascript scripts to nuance automation / personalization/reporting needs & build API calls using tools like Postman
- Understanding of tools like SQL, Excel.- Ability to work under pressure in a fast-moving environment, managing competing deadlines.-
- Be self-motivated and able to work with mínimal supervision.-
- Positivity, resilience, drive and resourceful.This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.